介绍净成本（有延迟）数据指标

更新时间：2026-03-23 07:06

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The Net Cost (Delayed) metric is a feature in TikTok Ads Manager that provides advertisers with the true cost of their campaigns after adjusting for ad credits or coupons used. This metric is available under the Product Sales campaign objective and helps advertisers understand their actual spending.

Benefits and features

Accurate Cost Tracking: The Net Cost (Delayed) metric allows advertisers to see the true cost of their campaigns, excluding any ad credits or coupons used.
Budget Management: Advertisers can better manage their budgets by understanding the net cost of their campaigns.
Transparency: This metric provides transparency in campaign spending, helping advertisers make informed decisions.
Delayed Data Reporting: There may be a delay of up to 11 hours for this data. Before this delayed metric is populated, the report will show '0'.
Availability: Data for this metric will only be populated after September 1st, 2023.
Custom Columns: In TikTok Ads Manager, select Custom Columns, then select Net Cost (Delayed) to view this metric.

Key terms

Net Cost (Delayed): The amount spent on a campaign, excluding ad credits or coupons used, with a potential delay of up to 11 hours.
Ad Credits/Coupons: Promotional codes, credits, coupons, or vouchers provided by TikTok to advertisers.
Product Sales Campaign Objective: A campaign objective in TikTok Ads Manager focused on driving product sales.

Use case

An advertiser has a cash budget of $1,000 for a campaign. At the end of the campaign, the advertiser observes that the Net Cost (Delayed) of the campaign is $900. This means the advertiser has a remaining budget of $100. The advertiser can then decide to extend the campaign and increase the budget by $100 or allocate the remaining budget to another campaign.