Age and Gender Targeting

TikTok Ads Manager supports age and gender targeting.

Gender includes Male, Female targeting.

Age includes 13-17, 18-24, 25-34, 35-44, 45-54, 55+.

Note:

• Age restrictions exist when advertising to people under the age of 18.

• Age and gender is based on information provided by the user when they sign up for their account. We may also infer attributes based on the information we have about a user, like their activity on TikTok.

How industries use age and gender targeting

Age and gender targeting can be applied across various industries and use cases. For example:

• Consumer Packaged Goods: Promote beauty or makeup products and services to specific genders and age groups.

• Commerce: Raise awareness for apparel designed for specific genders and age groups.

• Gaming: Increase consideration of an app that resonates more with specific genders and age groups.

• Entertainment: Promote a show, movie, or title that appeals to specific genders and age groups.