Reporting on Search Ads Campaigns

You can find reporting within TikTok Ads Manager in the 'Custom Reports' and Search Terms section. The reporting provides insights into ad groups, search terms, and keyword performance across specific metrics. Performance reporting is available at the ad group, keyword, and search term levels.

Creative Measurement

To comply with global privacy regulations, advertisers cannot see creative-level search term or keyword reporting breakdowns in TTAM reporting, including view data tabs, custom reporting, and API.

Keyword Reporting

Reporting Latency: There is approximately an 8-hour latency for search ads campaign metrics. Conversion metrics, including conversion count, conversion rate, cost per conversion, and ROAS, are available for top conversion keywords. For legal and confidentiality reasons, keywords and search terms with low conversions cannot be disclosed individually, which may cause a discrepancy in total conversions. Partial conversions will be available to advertisers after two days.

How to Use Keyword Reports: Review keyword conversion reporting three days post-conversion. Most conversions will display after three days, so report conversions for ad groups and keywords three days post-campaign flight or desired reporting window.

• Performance Reporting:

  Should be done at the ad group level. If an ad group has fewer than five conversions, optimize ad group settings and keywords to increase conversion count.

• Keyword Reporting:

  Considered a landscape report to provide insights on top-performing keywords and optimization methods. Full analysis should be done at the ad group and campaign levels, not at the keyword level.

• Match type keyword reporting is supported exclusively for the Traffic Search Ads Campaign objectives.

Impressions

An impression is counted when a single pixel of a search ad is shown. If a search ad is shown on the results page or as a full-screen ad within the search feed, an impression is counted. If a user clicks on a search ad within the search results page, only one impression is counted for both the results page and the full-screen search feed ad. If a user navigates away from a search ad and then returns to it, the repeat showing is counted as an additional impression.

SKAN

Conversion, CPA, and CVR data regarding iOS14 SKAN data are not currently available for the search ads campaign.