About Conversion Lift Study

TikTok Conversion Lift Study measures your campaign's true impact on business outcomes. It informs strategy and budget decisions to drive effective business growth.

Conversion Lift Study helps answer a key question: Did your TikTok ads bring incremental growth to your business?

Key Benefits

• Reveal true ad-driven conversions, eliminating guesswork in attribution

• Identify top-performing campaigns, creatives, and audience segments for incremental conversions

• Optimize budget allocation to maximize ROI based on actual business outcomes

How Conversion Lift Works

Conversion Lift Study divide your audience into two groups:

• Test group: People who see your ads.

• Control group: People who don't see your ads.

By comparing the difference between these two groups, the study calculates how many additional conversions were driven by your ads—this is your incremental lift-that wouldn't have occurred without exposure to your TikTok ads. This approach allows us to isolate the specific impact of your TikTok advertising within your broader marketing mix.

Advanced options: You can run a Conversion Lift Study on a specific TikTok ad campaign or across all of your TikTok ads, providing flexibility to measure impact at different scales.

Understanding Key Metrics

• Incremental conversions: The number of additional conversions generated by your ads.

• Absolute lift: The percentage increase in conversions driven by your ads

• Relative lift: The difference in conversion rate between the test and control users, expressed as a percentage of the control group’s conversion rate.

• Cost per incremental conversion (CPIC): Cost to drive each additional conversion through your ads

• Incremental return on ad spend (iROAS): The amount of incremental revenue driven by each dollar spent on TikTok ads.

• Confidence level: The statistical confidence that the lift observed was caused by your ads. Higher confidence levels mean more reliable results.

Data Sources for Conversion Lift

TikTok offers flexible options to measure your conversions accurately:

• Events API (recommended): Captures online and offline events across app and web, working seamlessly across browsers.

• TikTok Pixel: Tracks web conversions through a simple code snippet on your website.

• Mobile Measurement Partners: Focuses on opt-in app conversions for mobile-centric campaigns.

• TikTok Shop: Measures on-platform shopping conversions automatically, with no external data connection required.

Please note that Conversion Lift can be set up to measure single or multiple data sources.

Qualification and Study Implementation

• Eligibility requirements:

  • Meet minimum ad spend requirements based on your objectives and study scope.

  • Support for conversion objectives like website purchases, app installs, or offline sales.

  • A campaign long enough to gather statistically significant data.

• Study design: For eligible accounts, TikTok account representatives will work with you to define objectives, identify key metrics, determine duration, and set up appropriate test and control groups.

• Implementation and analysis: Our experts oversee study execution and provide a detailed analysis of results, highlighting key findings and recommendations.

As an exclusive managed service, we work closely with eligible accounts to design and implement studies that align with specific business goals.