About Profile Feed Placement

The Profile Feed placement shows ads within a profile page. When users visit a profile, after scrolling through several organic videos, ads will appear integrated into the feed.

Supported Objectives and Bidding Methods

Profile Feed supports the following objectives:

• Reach

• Video Views

• Traffic

• Conversion

• App Installs

• Lead Generation

Supported bidding methods include:

• CPM (Cost per Thousand Impressions)

• oCPM (Optimized Cost per Thousand Impressions)

• CPC (Cost per Click)

The following types of Profile Pages are not eligible to be included in Profile Feed Ads:

• Accounts of creators under 18 years old

• Accounts with high Account Risk Scores

• Mutual friends/matched friends accounts

• Political accounts

• Business accounts

• Shop accounts

• Privacy accounts

• State-controlled media accounts

Note: Profile Feed placement is automatically included when selecting TikTok's For You Feed and cannot be opted out through TikTok Ads Manager.

Learn about placements and available locations.