About Profile Feed Placement
The Profile Feed placement shows ads within a profile page. When users visit a profile, after scrolling through several organic videos, ads will appear integrated into the feed.
Supported Objectives and Bidding Methods
Profile Feed supports the following objectives:
Reach
Video Views
Traffic
Conversion
App Installs
Lead Generation
Supported bidding methods include:
CPM (Cost per Thousand Impressions)
oCPM (Optimized Cost per Thousand Impressions)
CPC (Cost per Click)
The following types of Profile Pages are not eligible to be included in Profile Feed Ads:
Accounts of creators under 18 years old
Accounts with high Account Risk Scores
Mutual friends/matched friends accounts
Political accounts
Business accounts
Shop accounts
Privacy accounts
State-controlled media accounts
Note: Profile Feed placement is automatically included when selecting TikTok's For You Feed and cannot be opted out through TikTok Ads Manager.
Learn about placements and available locations.
