TT123跨境卖家导航
拖动LOGO到书签栏,立即收藏 TT123
什么是市场佣金
市场佣金是 TikTok Shop 根据产品价格向马来西亚所有卖家收取的费用。
TikTokShop 的市场佣金是多少?
平台佣金率请参考(以下平台佣金率不VAT):
类目集群
类目
子类目
佣金(202495日马来西亚时0点之前,适用于所有卖家)
市场佣金(202495日马来西亚时0点起,适用于平台卖家)
Mall商家佣金202495日马来西亚时0点起,Mall商家)
Electronics
Automotive & Motorcycle
Car Electronics
3.78%
7.02%
10.26%
Computers & Office Equipment
Computer Components
3.78%
8.10%
11.34%
Computers & Office Equipment
Data Storage & Software
2.70%
5.40%
8.64%
Computers & Office Equipment
Desktop & Laptop Components
2.70%
5.40%
8.64%
Computers & Office Equipment
Desktop Computers, Laptops & Tablets
2.70%
5.40%
8.64%
Computers & Office Equipment
Network Components
2.70%
5.40%
8.64%
Computers & Office Equipment
Office Equipment
3.24%
6.48%
9.72%
Computers & Office Equipment
Peripherals & Accessories
3.78%
7.02%
10.26%
Household Appliances
Cleaning/Cleansing Equipment
2.70%
5.40%
8.64%
Household Appliances
Commercial Appliances
2.70%
5.40%
8.64%
Household Appliances
Home Appliances
2.70%
5.40%
8.64%
Household Appliances
Kitchen Appliances
2.70%
5.40%
8.64%
Household Appliances
Large Home Appliances
2.70%
5.40%
8.64%
Phones & Electronics
Audio & Video
4.32%
8.10%
11.34%
Phones & Electronics
Cameras & Photography
2.70%
5.40%
8.64%
Phones & Electronics
Education Devices
4.32%
9.18%
12.42%
Phones & Electronics
Gaming & Consoles
2.70%
5.40%
8.64%
Phones & Electronics
Phone Accessories
4.32%
7.02%
10.26%
Phones & Electronics
Phones & Tablets
2.70%
5.40%
8.64%
Phones & Electronics
Smart & Wearable Devices
2.70%
5.40%
8.64%
Phones & Electronics
Tablet & Computer Accessories
2.70%
5.40%
8.64%
Phones & Electronics
Universal Accessories
4.32%
7.02%
10.26%
Phones & Electronics
Video Games/Accessories/Games/Strategy
2.70%
5.40%
8.64%
Pre-Owned
Refurbished Phones & Electronics
3.24%
4.86%
8.10%
Virtual Products
Telecommunications
4.32%
9.18%
12.42%
Fashion
Fashion Accessories
Clothes Accessories
4.32%
10.26%
13.50%
Fashion Accessories
Costume Jewellery & Accessories
4.32%
10.26%
13.50%
Fashion Accessories
Dressmaking Fabrics
4.32%
10.26%
13.50%
Fashion Accessories
Eyewear
4.32%
10.26%
13.50%
Fashion Accessories
Fashion Jewelry
4.32%
10.26%
13.50%
Fashion Accessories
Hair Accessories
4.32%
10.26%
13.50%
Fashion Accessories
Hair Extensions & Wigs
4.32%
10.26%
13.50%
Fashion Accessories
Precious Metal & Gemstones
4.32%
10.26%
13.50%
Fashion Accessories
Watches & Accessories
4.32%
10.26%
13.50%
Jewelry Accessories & Derivatives
Amber
4.32%
8.10%
11.34%
Jewelry Accessories & Derivatives
Artificial Gemstones
4.32%
8.10%
11.34%
Jewelry Accessories & Derivatives
Diamond
4.32%
8.10%
11.34%
Jewelry Accessories & Derivatives
Gold
4.32%
8.10%
11.34%
Jewelry Accessories & Derivatives
Jade
4.32%
8.10%
11.34%
Jewelry Accessories & Derivatives
Mellite
4.32%
8.10%
11.34%
Jewelry Accessories & Derivatives
Natural Crystal
4.32%
8.10%
11.34%
Jewelry Accessories & Derivatives
Non-natural Crystal
4.32%
8.10%
11.34%
Jewelry Accessories & Derivatives
Pearl
4.32%
8.10%
11.34%
Jewelry Accessories & Derivatives
Platinum & Carat Gold
4.32%
8.10%
11.34%
Jewelry Accessories & Derivatives
Ruby, Sapphire & Emerald
4.32%
8.10%
11.34%
Jewelry Accessories & Derivatives
Semiprecious Stones
4.32%
8.10%
11.34%
Jewelry Accessories & Derivatives
Silver
4.32%
8.10%
11.34%
Luggage & Bags
Bag Accessories
4.32%
10.26%
13.50%
Luggage & Bags
Functional Bags
4.32%
10.26%
13.50%
Luggage & Bags
Luggage & Travel Bags
4.32%
10.26%
13.50%
Luggage & Bags
Men's Bags
4.32%
10.26%
13.50%
Luggage & Bags
Women's Bags
4.32%
10.26%
13.50%
Menswear & Underwear
Men's Bottoms
4.32%
10.26%
13.50%
Menswear & Underwear
Men's Sleepwear & Loungewear
4.32%
10.26%
13.50%
Menswear & Underwear
Men's Special Clothing
4.32%
10.26%
13.50%
Menswear & Underwear
Men's Suits & Overalls
4.32%
10.26%
13.50%
Menswear & Underwear
Men's Tops
4.32%
10.26%
13.50%
Menswear & Underwear
Men's Underwear
4.32%
10.26%
13.50%
Muslim Fashion
Hijabs
4.32%
10.26%
13.50%
Muslim Fashion
Islamic Accessories
4.32%
10.26%
13.50%
Muslim Fashion
Islamic Sportswear
4.32%
10.26%
13.50%
Muslim Fashion
Kids' Islamic Clothing
4.32%
10.26%
13.50%
Muslim Fashion
Men's Islamic Clothing
4.32%
10.26%
13.50%
Muslim Fashion
Outerwear
4.32%
10.26%
13.50%
Muslim Fashion
Prayer Attire & Equipment
4.32%
10.26%
13.50%
Muslim Fashion
Umroh Equipment
4.32%
10.26%
13.50%
Muslim Fashion
Women's Islamic Clothing
4.32%
10.26%
13.50%
Shoes
Men's Shoes
4.32%
10.26%
13.50%
Shoes
Shoe Accessories
4.32%
10.26%
13.50%
Shoes
Women's Shoes
4.32%
10.26%
13.50%
Sports & Outdoor
Event Souvenirs
4.32%
10.26%
13.50%
Womenswear & Underwear
Underwear and Hosiery
4.32%
10.26%
13.50%
Womenswear & Underwear
Women's Bottoms
4.32%
10.26%
13.50%
Womenswear & Underwear
Women's Dresses
4.32%
10.26%
13.50%
Womenswear & Underwear
Women's Sleepwear & Loungewear
4.32%
10.26%
13.50%
Womenswear & Underwear
Women's Special Clothing
4.32%
10.26%
13.50%
Womenswear & Underwear
Women's Suits & Overalls
4.32%
10.26%
13.50%
Womenswear & Underwear
Women's Tops
4.32%
10.26%
13.50%
Womenswear & Underwear
Women's Underwear
4.32%
10.26%
13.50%
FMCG
Baby & Maternity
Baby Care & Health
3.78%
7.02%
10.26%
Baby & Maternity
Baby Clothing & Shoes
4.32%
8.10%
11.34%
Baby & Maternity
Baby Fashion Accessories
4.32%
8.10%
11.34%
Baby & Maternity
Baby Furniture
4.32%
8.10%
11.34%
Baby & Maternity
Baby Products
4.32%
10.26%
13.50%
Baby & Maternity
Baby Safety
4.32%
8.10%
11.34%
Baby & Maternity
Baby Toys
4.32%
8.10%
11.34%
Baby & Maternity
Baby Travel Essentials
4.32%
8.10%
11.34%
Baby & Maternity
Formula Milk & Baby Food
3.24%
6.48%
9.72%
Baby & Maternity
Maternity Supplies
4.32%
8.10%
11.34%
Baby & Maternity
Nursing & Feeding
3.24%
6.48%
9.72%
Beauty & Personal Care
Bath & Body Care
3.78%
10.80%
14.04%
Beauty & Personal Care
Beauty & Skin Care
3.78%
10.80%
14.04%
Beauty & Personal Care
Beauty/ Personal Care Device
3.24%
8.10%
11.34%
Beauty & Personal Care
Eye & Ear Care
3.24%
10.26%
13.50%
Beauty & Personal Care
Feminine Care
3.24%
10.26%
13.50%
Beauty & Personal Care
Hair Care
3.78%
10.80%
14.04%
Beauty & Personal Care
Hair Care & Styling
3.78%
10.80%
14.04%
Beauty & Personal Care
Hand, Foot & Nail Care
4.32%
11.34%
14.58%
Beauty & Personal Care
Makeup & Perfume
4.32%
11.34%
14.58%
Beauty & Personal Care
Makeup and Perfume
3.78%
11.34%
14.58%
Beauty & Personal Care
Men's Care
4.32%
11.34%
14.58%
Beauty & Personal Care
Nasal & Oral Care
3.24%
10.26%
13.50%
Beauty & Personal Care
Perfumes & Fragrances
4.32%
11.34%
14.58%
Beauty & Personal Care
Personal Care
3.78%
10.80%
14.04%
Beauty & Personal Care
Personal Care Appliances
3.24%
8.10%
11.34%
Beauty & Personal Care
Skincare
3.78%
10.80%
14.04%
Beauty & Personal Care
Special Personal Care
3.24%
10.26%
13.50%
Food & Beverages
Baking
0.00%
0.00%
3.24%
Food & Beverages
Condiments and Sauces
3.78%
9.18%
12.42%
Food & Beverages
Drinks
3.78%
9.18%
12.42%
Food & Beverages
Fresh & Frozen Food
0.00%
0.00%
3.24%
Food & Beverages
Instant Food
3.78%
9.18%
12.42%
Food & Beverages
Milk & Dairy
3.78%
9.18%
12.42%
Food & Beverages
Other Food
3.78%
9.18%
12.42%
Food & Beverages
Snack Nuts
3.78%
9.18%
12.42%
Food & Beverages
Snacks
3.78%
9.18%
12.42%
Food & Beverages
Staples & Cooking Essentials
0.00%
0.00%
3.24%
Health
Alternative Medications & Treatments
3.78%
10.80%
14.04%
Health
Food Supplement
3.78%
10.80%
14.04%
Health
Medical Supplies
3.78%
10.80%
14.04%
Health
OTC Medications & Treatments
3.78%
10.80%
14.04%
Kids' Fashion
Boys' Clothes
4.32%
10.26%
13.50%
Kids' Fashion
Boys' Footwear
4.32%
10.26%
13.50%
Kids' Fashion
Girls' Clothes
4.32%
10.26%
13.50%
Kids' Fashion
Girls' Footwear
4.32%
10.26%
13.50%
Kids' Fashion
Kids' Fashion Accessories
4.32%
10.26%
13.50%
Liquor and Beverages
Beverages
3.78%
9.18%
12.42%
Liquor and Beverages
Tea
3.78%
9.18%
12.42%
Pet Supplies
Bird Supplies
3.78%
7.56%
10.80%
Pet Supplies
Dog & Cat Accessories
3.78%
7.56%
10.80%
Pet Supplies
Dog & Cat Clothing
3.78%
7.56%
10.80%
Pet Supplies
Dog & Cat Food
3.78%
7.56%
10.80%
Pet Supplies
Dog & Cat Furniture
3.78%
7.56%
10.80%
Pet Supplies
Dog & Cat Grooming
3.78%
7.56%
10.80%
Pet Supplies
Dog & Cat Healthcare
3.78%
7.56%
10.80%
Pet Supplies
Dog & Cat Litter
3.78%
7.56%
10.80%
Pet Supplies
Farm Animal & Poultry Supplies
3.78%
7.56%
10.80%
Pet Supplies
Fish & Aquatic Supplies
3.78%
7.56%
10.80%
Pet Supplies
Reptile & Amphibian Supplies
3.78%
7.56%
10.80%
Pet Supplies
Small Animal Supplies
3.78%
7.56%
10.80%
Toys & Hobbies
Classic & Novelty Toys
4.32%
10.26%
13.50%
Toys & Hobbies
DIY
4.32%
10.26%
13.50%
Toys & Hobbies
Dolls & Stuffed Toys
4.32%
10.26%
13.50%
Toys & Hobbies
Educational Toys
4.32%
10.26%
13.50%
Toys & Hobbies
Electric & Remote Control Toys
4.32%
10.26%
13.50%
Toys & Hobbies
Games & Puzzles
4.32%
10.26%
13.50%
Toys & Hobbies
Sports & Outdoor Play
4.32%
10.26%
13.50%
Lifestyle
#N/A
Furniture Parts
mu
8.10%
11.34%
Automotive & Motorcycle
Auto Replacement Parts
3.78%
7.02%
10.26%
Automotive & Motorcycle
Car Exterior Accessories
3.78%
7.02%
10.26%
Automotive & Motorcycle
Car Interior Accessories
3.78%
7.02%
10.26%
Automotive & Motorcycle
Car Lights
3.78%
7.02%
10.26%
Automotive & Motorcycle
Car Repair Tools
3.78%
7.02%
10.26%
Automotive & Motorcycle
Car Washing & Maintenance
3.78%
7.02%
10.26%
Automotive & Motorcycle
Motorcycle Accessories
3.78%
7.02%
10.26%
Automotive & Motorcycle
Motorcycle Parts
3.78%
7.02%
10.26%
Automotive & Motorcycle
Quads, Motorhomes & Boats
3.78%
7.02%
10.26%
Books, Magazines & Audio
Children's & Infants' Books
3.78%
7.02%
10.26%
Books, Magazines & Audio
Economics & Management
3.78%
7.02%
10.26%
Books, Magazines & Audio
Education & Schooling
3.78%
7.02%
10.26%
Books, Magazines & Audio
Humanities & Social Sciences
3.78%
7.02%
10.26%
Books, Magazines & Audio
Lifestyle & Hobbies
3.78%
7.02%
10.26%
Books, Magazines & Audio
Literature & Art
3.78%
7.02%
10.26%
Books, Magazines & Audio
Magazines & Newspapers
3.78%
7.56%
10.80%
Books, Magazines & Audio
Science & Technology
3.78%
7.02%
10.26%
Books, Magazines & Audio
Video & Music
4.32%
8.10%
11.34%
Collectibles
Contemporary Culture Collectibles
4.32%
8.10%
11.34%
Collectibles
Entertainment
4.32%
8.10%
11.34%
Collectibles
Sports Collectibles
4.32%
8.10%
11.34%
Collectibles
Trading Cards & Accessories
4.32%
8.10%
11.34%
Computers & Office Equipment
Office Stationery & Supplies
3.24%
6.48%
9.72%
Furniture
Children's Furniture
4.32%
8.10%
11.34%
Furniture
Commercial Furniture
4.32%
8.10%
11.34%
Furniture
Indoor Furniture
4.32%
8.10%
11.34%
Furniture
Outdoor Furniture
4.32%
8.10%
11.34%
Home Improvement
Bathroom Fixtures
4.32%
8.10%
11.34%
Home Improvement
Building Supplies
3.78%
7.02%
10.26%
Home Improvement
Electrical Equipment & Supplies
3.78%
7.02%
10.26%
Home Improvement
Garden Supplies
4.32%
8.10%
11.34%
Home Improvement
Kitchen Fixtures
4.32%
8.10%
11.34%
Home Improvement
Lights & Lighting
4.32%
8.10%
11.34%
Home Improvement
Security & Safety
3.24%
6.48%
9.72%
Home Improvement
Smart Home Systems
3.24%
6.48%
9.72%
Home Improvement
Solar & Wind Power
3.78%
6.48%
9.72%
Home Supplies
Bathroom Supplies
4.32%
8.10%
11.34%
Home Supplies
Everyday Household Supplies
4.32%
8.10%
11.34%
Home Supplies
Festive & Party Supplies
4.32%
8.10%
11.34%
Home Supplies
Home Accessories
4.32%
8.10%
11.34%
Home Supplies
Home Care Supplies
4.32%
10.26%
13.50%
Home Supplies
Home Decor
4.32%
8.10%
11.34%
Home Supplies
Home Organizers
4.32%
8.10%
11.34%
Home Supplies
Household Cleaning
4.32%
8.10%
11.34%
Home Supplies
Laundry Tools & Accessories
4.32%
8.10%
11.34%
Home Supplies
Miscellaneous Home
4.32%
8.10%
11.34%
Home Supplies
Others
4.32%
8.10%
11.34%
Kitchenware
Bakeware
4.32%
8.10%
11.34%
Kitchenware
Bar & Wine Utensils
4.32%
8.10%
11.34%
Kitchenware
Barbecue
4.32%
8.10%
11.34%
Kitchenware
Cookware
4.32%
8.10%
11.34%
Kitchenware
Cutlery & Tableware
4.32%
8.10%
11.34%
Kitchenware
Drinkware
4.32%
8.10%
11.34%
Kitchenware
Kitchen Knives
4.32%
8.10%
11.34%
Kitchenware
Kitchen Utensils & Gadgets
4.32%
8.10%
11.34%
Kitchenware
Tea & Coffeeware
4.32%
8.10%
11.34%
Sports & Outdoor
Ball Sports Equipment
4.32%
8.10%
11.34%
Sports & Outdoor
Camping & Hiking Equipment
4.32%
8.10%
11.34%
Sports & Outdoor
Fan Shop
4.32%
8.10%
11.34%
Sports & Outdoor
Fitness Equipment
4.32%
8.10%
11.34%
Sports & Outdoor
Leisure & Outdoor Recreation Equipment
4.32%
8.10%
11.34%
Sports & Outdoor
Sport & Outdoor Clothing
4.32%
10.26%
13.50%
Sports & Outdoor
Sports & Outdoor Accessories
4.32%
8.10%
11.34%
Sports & Outdoor
Sports Footwear
4.32%
10.26%
13.50%
Sports & Outdoor
Swimwear, Surfwear & Wetsuits
4.32%
10.26%
13.50%
Sports & Outdoor
Water Sports Equipment
4.32%
8.10%
11.34%
Sports & Outdoor
Winter Sports Equipment
4.32%
8.10%
11.34%
Textiles & Soft Furnishings
Bedding
4.32%
10.26%
13.50%
Textiles & Soft Furnishings
Fabrics & Sewing Supplies
4.32%
8.10%
11.34%
Textiles & Soft Furnishings
Household Textiles
4.32%
10.26%
13.50%
Tools & Hardware
Garden Tools
4.32%
8.10%
11.34%
Tools & Hardware
Hand Tools
4.32%
8.10%
11.34%
Tools & Hardware
Hardware
4.32%
8.10%
11.34%
Tools & Hardware
Measuring Tools
4.32%
8.10%
11.34%
Tools & Hardware
Power Tools
4.32%
8.10%
11.34%
Tools & Hardware
Pumps & Plumbing
4.32%
8.10%
11.34%
Tools & Hardware
Soldering Equipment
4.32%
8.10%
11.34%
Tools & Hardware
Tool Organizers
4.32%
8.10%
11.34%
Toys & Hobbies
Musical Instruments & Accessories
3.78%
7.02%
10.26%
Toys & Hobbies
Plastic Models/Anime/Other Related Products/Cosplay/Board Games
4.32%
8.10%
11.34%
如何按产品细分类目计算您的市场佣金
公式如下:
市场佣金费 = (商品价格 - 卖家折扣)* 费率
  1. 商品:吉他
  1. 原价: MYR 1000
  1. 卖家折扣: MYR 100
  1. 卖家折扣后的商品价格: MYR 900
  1. 适用的佣金费率:7.02%(含服务SST)
  1. A购买1把吉他。
  1. The Commission Fee calculation is as follows
商品:吉他。
原价:1000
卖家折扣:100
卖家折扣后的商品价格:900
适用的佣金费率:7.02%(含服务SST)
A购买1把吉他
佣金费的计算如下:
原价
MYR 1000
(-) 卖家折扣
MYR 100
折扣后的小计
MYR 900
佣金费率(含服务SST)
7.02%
佣金费
= 折扣后小计 x 佣金费率(含服务SST)
MYR 63.18 (含服务SST)
【马来西亚】TikTok Shop平台佣金规则-第1张图片
FAQ
  1. 谁将被收取佣金费用?
  • 马来西亚 TikTok Shop 平台上的所有 TikTok Shop 卖家。
  1. 什么是“有效订单”?
  • 有效订单是指已经成功交付给买家并被买家接受的已付款订单。 取消或全额退回或退款的订单不被视为有效订单。
  1. 如何收取佣金?
  • 市场佣金费用将直接从订单结算中扣除。
  1. 市场佣金是否已含税?
  • 上述表格中的市场佣金费率已包含税费。
  • 每个订单扣除的市场佣金费,已包含佣金被收取8%SST(服务税),但并不包含订单SST。
  1. 退款流程是什么样的?
  • 如果整个订单被退回,则全额佣金将退还给卖家。 如果部分订单被退款,则退款商品所收取的佣金将退还给卖家。
  1. 由于这是一项应收费用,是否会收到一张发票,发票是否会写 TikTok Shop 当月收取的全部市场佣金金额?
  • 是的,您将在下个月收到上个月计费周期的发票。 您可以前往财务->发票中心->平台服务费下载发票。
注:佣金费用目前列在平台服务费发票下。
【马来西亚】TikTok Shop平台佣金规则-第2张图片
注意:屏幕截图仅供参考。 实际界面显示和费率可能有所不同。
  1. 如果我不确定我的产品的市场佣金费率是多少,会发生什么?
  • 您可以在 TikTok Shop 卖家中心 -> 帮助中心联系我们的支持团队。
  • 或者您也可以在“票证日志”中提交查询票证,或者请随时通过“在线支持”联系我们的支持代表
【马来西亚】TikTok Shop平台佣金规则-第3张图片
最新热门标签
月销数百万,广州大码阔腿裤在TikTok美区赢麻了
单品成交上千万,TikTok又“捧出”国货女装爆款
TK观察专访丨12年韩妆老炮,带中国品牌“尔木萄”攻下TikTok越南
访谈“尔木萄”幕后操盘手,知美集团华玉锋
没IP、没渠道、3个月起量:奔跑的毛绒玩具,老外凭什么愿意多出11倍的钱?
如果一只毛绒玩具突然开始奔跑,你会不会停下来多看几秒?TikTok上,一只小牛正在疯狂刷屏——被人捏住后颈,上下轻轻一抖,四条松软的小短腿就开始拼命摆动,像在原地冲刺。投放天数:30天 展现估值:2200W 素材来源:BigSpy这条素材拿下了2200万展现估值,而这只"会奔跑的小牛"背后的品牌,正是近期在社媒快速崛起的 DTC 萌宠玩具品牌——RunningPlushie。它卖的不是“会跑”,而是让消费者开心的瞬间这条广告对应的TikTok视频,也是该品牌账号目前热度最高的内容。播放量:240W 点赞量:28W它火得毫不意外。在你看到它之前,这只小牛和桌上任何毛绒玩具没有区别。圆滚滚,软乎乎,安静得像个摆件。
73% 毛利、1020 万GMV:汽车宠物垫卖出 160 美元,Ruff Liners 凭什么敢比同行贵9倍?
20-30 美元的车载宠物垫,卖家卷得头破血流。但 Ruff Liners 却靠重新定位用户,把售价做到 190 美元,总销售额 1020 万人民币。它到底做对了什么?
美国解除TikTok在联邦政府设备的使用限制
特朗普政府解除此前针对TikTok在美国联邦政府设备上的使用限制。
众筹首日破120万美金,这台"会跑的相机”是怎么做到的?
10分钟完成5万美元众筹目标,首日募资超过120万美元,最终斩获270万美元,达成率超过5400%。
不是真花却“真香”,仿真花爆卖350万冲上TikTok销量榜一
一款“晒不坏”的仿真花遭美国人疯抢,TikTok卖家已经赚了350万
月销数百万,广州大码阔腿裤在TikTok美区赢麻了
单品成交上千万,TikTok又“捧出”国货女装爆款
美国解除TikTok在联邦政府设备的使用限制
特朗普政府解除此前针对TikTok在美国联邦政府设备上的使用限制。
TK观察专访丨12年韩妆老炮,带中国品牌“尔木萄”攻下TikTok越南
访谈“尔木萄”幕后操盘手,知美集团华玉锋
73% 毛利、1020 万GMV:汽车宠物垫卖出 160 美元,Ruff Liners 凭什么敢比同行贵9倍?
20-30 美元的车载宠物垫,卖家卷得头破血流。但 Ruff Liners 却靠重新定位用户,把售价做到 190 美元,总销售额 1020 万人民币。它到底做对了什么?
没IP、没渠道、3个月起量:奔跑的毛绒玩具,老外凭什么愿意多出11倍的钱?
如果一只毛绒玩具突然开始奔跑,你会不会停下来多看几秒?TikTok上,一只小牛正在疯狂刷屏——被人捏住后颈,上下轻轻一抖,四条松软的小短腿就开始拼命摆动,像在原地冲刺。投放天数:30天 展现估值:2200W 素材来源:BigSpy这条素材拿下了2200万展现估值,而这只"会奔跑的小牛"背后的品牌,正是近期在社媒快速崛起的 DTC 萌宠玩具品牌——RunningPlushie。它卖的不是“会跑”,而是让消费者开心的瞬间这条广告对应的TikTok视频,也是该品牌账号目前热度最高的内容。播放量:240W 点赞量:28W它火得毫不意外。在你看到它之前,这只小牛和桌上任何毛绒玩具没有区别。圆滚滚,软乎乎,安静得像个摆件。
跨境社群
官方推荐
TikTok运营干货包TikTok运营干货包
加入
TikTok运营干货包
扫码进群
TT123公众号TT123公众号
加入
TT123公众号
扫码进群
TT123视频号TT123视频号
加入
TT123视频号
扫码进群
官方推荐
加入
官方社群
TT美国卖家交流群TT美国卖家交流群
加入
TT美国卖家交流群
扫码进群
TT欧洲卖家交流群TT欧洲卖家交流群
加入
TT欧洲卖家交流群
扫码进群
TT东南亚卖家群TT东南亚卖家群
加入
TT东南亚卖家群
扫码进群
官方社群
加入
TT123官方客服二维码
立即扫码咨询
目录
大纲
大纲
咨询
官方微信群
官方客服

扫码添加,立即咨询

加群
官方微信群
官方微信群

扫码添加,拉你进群

更多
公众号视频号跨境资讯
二维码

致力于为TikTok卖家提供一手资讯、干货知识

二维码

致力于为TikTok卖家提供一手资讯、干货知识

二维码

精选今日跨境电商头条资讯

回顶部