【马来西亚】TikTok Shop平台佣金规则

更新时间：2025-12-29 02:58

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什么是市场佣金

市场佣金是 TikTok Shop 根据产品价格向马来西亚所有卖家收取的费用。

TikTokShop 的市场佣金是多少？

平台佣金率请参考(以下平台佣金率不含VAT)：

类目集群	类目	子类目	佣金（2024年9月5日马来西亚时间0点之前，适用于所有卖家）	市场佣金（自2024年9月5日马来西亚时间0点起，适用于平台卖家）	Mall商家佣金（自2024年9月5日马来西亚时间0点起，Mall商家）
Electronics	Automotive & Motorcycle	Car Electronics	3.78%	7.02%	10.26%
		Computers & Office Equipment	Computer Components	3.78%	8.10%	11.34%
		Computers & Office Equipment	Data Storage & Software	2.70%	5.40%	8.64%
		Computers & Office Equipment	Desktop & Laptop Components	2.70%	5.40%	8.64%
		Computers & Office Equipment	Desktop Computers, Laptops & Tablets	2.70%	5.40%	8.64%
		Computers & Office Equipment	Network Components	2.70%	5.40%	8.64%
		Computers & Office Equipment	Office Equipment	3.24%	6.48%	9.72%
		Computers & Office Equipment	Peripherals & Accessories	3.78%	7.02%	10.26%
		Household Appliances	Cleaning/Cleansing Equipment	2.70%	5.40%	8.64%
		Household Appliances	Commercial Appliances	2.70%	5.40%	8.64%
		Household Appliances	Home Appliances	2.70%	5.40%	8.64%
		Household Appliances	Kitchen Appliances	2.70%	5.40%	8.64%
		Household Appliances	Large Home Appliances	2.70%	5.40%	8.64%
		Phones & Electronics	Audio & Video	4.32%	8.10%	11.34%
		Phones & Electronics	Cameras & Photography	2.70%	5.40%	8.64%
		Phones & Electronics	Education Devices	4.32%	9.18%	12.42%
		Phones & Electronics	Gaming & Consoles	2.70%	5.40%	8.64%
		Phones & Electronics	Phone Accessories	4.32%	7.02%	10.26%
		Phones & Electronics	Phones & Tablets	2.70%	5.40%	8.64%
		Phones & Electronics	Smart & Wearable Devices	2.70%	5.40%	8.64%
		Phones & Electronics	Tablet & Computer Accessories	2.70%	5.40%	8.64%
		Phones & Electronics	Universal Accessories	4.32%	7.02%	10.26%
		Phones & Electronics	Video Games/Accessories/Games/Strategy	2.70%	5.40%	8.64%
		Pre-Owned	Refurbished Phones & Electronics	3.24%	4.86%	8.10%
		Virtual Products	Telecommunications	4.32%	9.18%	12.42%
Fashion	Fashion Accessories	Clothes Accessories	4.32%	10.26%	13.50%
		Fashion Accessories	Costume Jewellery & Accessories	4.32%	10.26%	13.50%
		Fashion Accessories	Dressmaking Fabrics	4.32%	10.26%	13.50%
		Fashion Accessories	Eyewear	4.32%	10.26%	13.50%
		Fashion Accessories	Fashion Jewelry	4.32%	10.26%	13.50%
		Fashion Accessories	Hair Accessories	4.32%	10.26%	13.50%
		Fashion Accessories	Hair Extensions & Wigs	4.32%	10.26%	13.50%
		Fashion Accessories	Precious Metal & Gemstones	4.32%	10.26%	13.50%
		Fashion Accessories	Watches & Accessories	4.32%	10.26%	13.50%
		Jewelry Accessories & Derivatives	Amber	4.32%	8.10%	11.34%
		Jewelry Accessories & Derivatives	Artificial Gemstones	4.32%	8.10%	11.34%
		Jewelry Accessories & Derivatives	Diamond	4.32%	8.10%	11.34%
		Jewelry Accessories & Derivatives	Gold	4.32%	8.10%	11.34%
		Jewelry Accessories & Derivatives	Jade	4.32%	8.10%	11.34%
		Jewelry Accessories & Derivatives	Mellite	4.32%	8.10%	11.34%
		Jewelry Accessories & Derivatives	Natural Crystal	4.32%	8.10%	11.34%
		Jewelry Accessories & Derivatives	Non-natural Crystal	4.32%	8.10%	11.34%
		Jewelry Accessories & Derivatives	Pearl	4.32%	8.10%	11.34%
		Jewelry Accessories & Derivatives	Platinum & Carat Gold	4.32%	8.10%	11.34%
		Jewelry Accessories & Derivatives	Ruby, Sapphire & Emerald	4.32%	8.10%	11.34%
		Jewelry Accessories & Derivatives	Semiprecious Stones	4.32%	8.10%	11.34%
		Jewelry Accessories & Derivatives	Silver	4.32%	8.10%	11.34%
		Luggage & Bags	Bag Accessories	4.32%	10.26%	13.50%
		Luggage & Bags	Functional Bags	4.32%	10.26%	13.50%
		Luggage & Bags	Luggage & Travel Bags	4.32%	10.26%	13.50%
		Luggage & Bags	Men's Bags	4.32%	10.26%	13.50%
		Luggage & Bags	Women's Bags	4.32%	10.26%	13.50%
		Menswear & Underwear	Men's Bottoms	4.32%	10.26%	13.50%
		Menswear & Underwear	Men's Sleepwear & Loungewear	4.32%	10.26%	13.50%
		Menswear & Underwear	Men's Special Clothing	4.32%	10.26%	13.50%
		Menswear & Underwear	Men's Suits & Overalls	4.32%	10.26%	13.50%
		Menswear & Underwear	Men's Tops	4.32%	10.26%	13.50%
		Menswear & Underwear	Men's Underwear	4.32%	10.26%	13.50%
		Muslim Fashion	Hijabs	4.32%	10.26%	13.50%
		Muslim Fashion	Islamic Accessories	4.32%	10.26%	13.50%
		Muslim Fashion	Islamic Sportswear	4.32%	10.26%	13.50%
		Muslim Fashion	Kids' Islamic Clothing	4.32%	10.26%	13.50%
		Muslim Fashion	Men's Islamic Clothing	4.32%	10.26%	13.50%
		Muslim Fashion	Outerwear	4.32%	10.26%	13.50%
		Muslim Fashion	Prayer Attire & Equipment	4.32%	10.26%	13.50%
		Muslim Fashion	Umroh Equipment	4.32%	10.26%	13.50%
		Muslim Fashion	Women's Islamic Clothing	4.32%	10.26%	13.50%
		Shoes	Men's Shoes	4.32%	10.26%	13.50%
		Shoes	Shoe Accessories	4.32%	10.26%	13.50%
		Shoes	Women's Shoes	4.32%	10.26%	13.50%
		Sports & Outdoor	Event Souvenirs	4.32%	10.26%	13.50%
		Womenswear & Underwear	Underwear and Hosiery	4.32%	10.26%	13.50%
		Womenswear & Underwear	Women's Bottoms	4.32%	10.26%	13.50%
		Womenswear & Underwear	Women's Dresses	4.32%	10.26%	13.50%
		Womenswear & Underwear	Women's Sleepwear & Loungewear	4.32%	10.26%	13.50%
		Womenswear & Underwear	Women's Special Clothing	4.32%	10.26%	13.50%
		Womenswear & Underwear	Women's Suits & Overalls	4.32%	10.26%	13.50%
		Womenswear & Underwear	Women's Tops	4.32%	10.26%	13.50%
		Womenswear & Underwear	Women's Underwear	4.32%	10.26%	13.50%
FMCG	Baby & Maternity	Baby Care & Health	3.78%	7.02%	10.26%
		Baby & Maternity	Baby Clothing & Shoes	4.32%	8.10%	11.34%
		Baby & Maternity	Baby Fashion Accessories	4.32%	8.10%	11.34%
		Baby & Maternity	Baby Furniture	4.32%	8.10%	11.34%
		Baby & Maternity	Baby Products	4.32%	10.26%	13.50%
		Baby & Maternity	Baby Safety	4.32%	8.10%	11.34%
		Baby & Maternity	Baby Toys	4.32%	8.10%	11.34%
		Baby & Maternity	Baby Travel Essentials	4.32%	8.10%	11.34%
		Baby & Maternity	Formula Milk & Baby Food	3.24%	6.48%	9.72%
		Baby & Maternity	Maternity Supplies	4.32%	8.10%	11.34%
		Baby & Maternity	Nursing & Feeding	3.24%	6.48%	9.72%
		Beauty & Personal Care	Bath & Body Care	3.78%	10.80%	14.04%
		Beauty & Personal Care	Beauty & Skin Care	3.78%	10.80%	14.04%
		Beauty & Personal Care	Beauty/ Personal Care Device	3.24%	8.10%	11.34%
		Beauty & Personal Care	Eye & Ear Care	3.24%	10.26%	13.50%
		Beauty & Personal Care	Feminine Care	3.24%	10.26%	13.50%
		Beauty & Personal Care	Hair Care	3.78%	10.80%	14.04%
		Beauty & Personal Care	Hair Care & Styling	3.78%	10.80%	14.04%
		Beauty & Personal Care	Hand, Foot & Nail Care	4.32%	11.34%	14.58%
		Beauty & Personal Care	Makeup & Perfume	4.32%	11.34%	14.58%
		Beauty & Personal Care	Makeup and Perfume	3.78%	11.34%	14.58%
		Beauty & Personal Care	Men's Care	4.32%	11.34%	14.58%
		Beauty & Personal Care	Nasal & Oral Care	3.24%	10.26%	13.50%
		Beauty & Personal Care	Perfumes & Fragrances	4.32%	11.34%	14.58%
		Beauty & Personal Care	Personal Care	3.78%	10.80%	14.04%
		Beauty & Personal Care	Personal Care Appliances	3.24%	8.10%	11.34%
		Beauty & Personal Care	Skincare	3.78%	10.80%	14.04%
		Beauty & Personal Care	Special Personal Care	3.24%	10.26%	13.50%
		Food & Beverages	Baking	0.00%	0.00%	3.24%
		Food & Beverages	Condiments and Sauces	3.78%	9.18%	12.42%
		Food & Beverages	Drinks	3.78%	9.18%	12.42%
		Food & Beverages	Fresh & Frozen Food	0.00%	0.00%	3.24%
		Food & Beverages	Instant Food	3.78%	9.18%	12.42%
		Food & Beverages	Milk & Dairy	3.78%	9.18%	12.42%
		Food & Beverages	Other Food	3.78%	9.18%	12.42%
		Food & Beverages	Snack Nuts	3.78%	9.18%	12.42%
		Food & Beverages	Snacks	3.78%	9.18%	12.42%
		Food & Beverages	Staples & Cooking Essentials	0.00%	0.00%	3.24%
		Health	Alternative Medications & Treatments	3.78%	10.80%	14.04%
		Health	Food Supplement	3.78%	10.80%	14.04%
		Health	Medical Supplies	3.78%	10.80%	14.04%
		Health	OTC Medications & Treatments	3.78%	10.80%	14.04%
		Kids' Fashion	Boys' Clothes	4.32%	10.26%	13.50%
		Kids' Fashion	Boys' Footwear	4.32%	10.26%	13.50%
		Kids' Fashion	Girls' Clothes	4.32%	10.26%	13.50%
		Kids' Fashion	Girls' Footwear	4.32%	10.26%	13.50%
		Kids' Fashion	Kids' Fashion Accessories	4.32%	10.26%	13.50%
		Liquor and Beverages	Beverages	3.78%	9.18%	12.42%
		Liquor and Beverages	Tea	3.78%	9.18%	12.42%
		Pet Supplies	Bird Supplies	3.78%	7.56%	10.80%
		Pet Supplies	Dog & Cat Accessories	3.78%	7.56%	10.80%
		Pet Supplies	Dog & Cat Clothing	3.78%	7.56%	10.80%
		Pet Supplies	Dog & Cat Food	3.78%	7.56%	10.80%
		Pet Supplies	Dog & Cat Furniture	3.78%	7.56%	10.80%
		Pet Supplies	Dog & Cat Grooming	3.78%	7.56%	10.80%
		Pet Supplies	Dog & Cat Healthcare	3.78%	7.56%	10.80%
		Pet Supplies	Dog & Cat Litter	3.78%	7.56%	10.80%
		Pet Supplies	Farm Animal & Poultry Supplies	3.78%	7.56%	10.80%
		Pet Supplies	Fish & Aquatic Supplies	3.78%	7.56%	10.80%
		Pet Supplies	Reptile & Amphibian Supplies	3.78%	7.56%	10.80%
		Pet Supplies	Small Animal Supplies	3.78%	7.56%	10.80%
		Toys & Hobbies	Classic & Novelty Toys	4.32%	10.26%	13.50%
		Toys & Hobbies	DIY	4.32%	10.26%	13.50%
		Toys & Hobbies	Dolls & Stuffed Toys	4.32%	10.26%	13.50%
	Toys & Hobbies	Educational Toys	4.32%	10.26%	13.50%
	Toys & Hobbies	Electric & Remote Control Toys	4.32%	10.26%	13.50%
	Toys & Hobbies	Games & Puzzles	4.32%	10.26%	13.50%
	Toys & Hobbies	Sports & Outdoor Play	4.32%	10.26%	13.50%
Lifestyle	#N/A	Furniture Parts	mu	8.10%	11.34%
		Automotive & Motorcycle	Auto Replacement Parts	3.78%	7.02%	10.26%
		Automotive & Motorcycle	Car Exterior Accessories	3.78%	7.02%	10.26%
		Automotive & Motorcycle	Car Interior Accessories	3.78%	7.02%	10.26%
		Automotive & Motorcycle	Car Lights	3.78%	7.02%	10.26%
		Automotive & Motorcycle	Car Repair Tools	3.78%	7.02%	10.26%
		Automotive & Motorcycle	Car Washing & Maintenance	3.78%	7.02%	10.26%
		Automotive & Motorcycle	Motorcycle Accessories	3.78%	7.02%	10.26%
		Automotive & Motorcycle	Motorcycle Parts	3.78%	7.02%	10.26%
		Automotive & Motorcycle	Quads, Motorhomes & Boats	3.78%	7.02%	10.26%
		Books, Magazines & Audio	Children's & Infants' Books	3.78%	7.02%	10.26%
		Books, Magazines & Audio	Economics & Management	3.78%	7.02%	10.26%
		Books, Magazines & Audio	Education & Schooling	3.78%	7.02%	10.26%
		Books, Magazines & Audio	Humanities & Social Sciences	3.78%	7.02%	10.26%
		Books, Magazines & Audio	Lifestyle & Hobbies	3.78%	7.02%	10.26%
		Books, Magazines & Audio	Literature & Art	3.78%	7.02%	10.26%
		Books, Magazines & Audio	Magazines & Newspapers	3.78%	7.56%	10.80%
		Books, Magazines & Audio	Science & Technology	3.78%	7.02%	10.26%
		Books, Magazines & Audio	Video & Music	4.32%	8.10%	11.34%
		Collectibles	Contemporary Culture Collectibles	4.32%	8.10%	11.34%
		Collectibles	Entertainment	4.32%	8.10%	11.34%
		Collectibles	Sports Collectibles	4.32%	8.10%	11.34%
		Collectibles	Trading Cards & Accessories	4.32%	8.10%	11.34%
		Computers & Office Equipment	Office Stationery & Supplies	3.24%	6.48%	9.72%
		Furniture	Children's Furniture	4.32%	8.10%	11.34%
		Furniture	Commercial Furniture	4.32%	8.10%	11.34%
		Furniture	Indoor Furniture	4.32%	8.10%	11.34%
		Furniture	Outdoor Furniture	4.32%	8.10%	11.34%
		Home Improvement	Bathroom Fixtures	4.32%	8.10%	11.34%
		Home Improvement	Building Supplies	3.78%	7.02%	10.26%
		Home Improvement	Electrical Equipment & Supplies	3.78%	7.02%	10.26%
		Home Improvement	Garden Supplies	4.32%	8.10%	11.34%
		Home Improvement	Kitchen Fixtures	4.32%	8.10%	11.34%
		Home Improvement	Lights & Lighting	4.32%	8.10%	11.34%
		Home Improvement	Security & Safety	3.24%	6.48%	9.72%
		Home Improvement	Smart Home Systems	3.24%	6.48%	9.72%
		Home Improvement	Solar & Wind Power	3.78%	6.48%	9.72%
		Home Supplies	Bathroom Supplies	4.32%	8.10%	11.34%
		Home Supplies	Everyday Household Supplies	4.32%	8.10%	11.34%
		Home Supplies	Festive & Party Supplies	4.32%	8.10%	11.34%
		Home Supplies	Home Accessories	4.32%	8.10%	11.34%
		Home Supplies	Home Care Supplies	4.32%	10.26%	13.50%
		Home Supplies	Home Decor	4.32%	8.10%	11.34%
		Home Supplies	Home Organizers	4.32%	8.10%	11.34%
		Home Supplies	Household Cleaning	4.32%	8.10%	11.34%
		Home Supplies	Laundry Tools & Accessories	4.32%	8.10%	11.34%
		Home Supplies	Miscellaneous Home	4.32%	8.10%	11.34%
		Home Supplies	Others	4.32%	8.10%	11.34%
		Kitchenware	Bakeware	4.32%	8.10%	11.34%
		Kitchenware	Bar & Wine Utensils	4.32%	8.10%	11.34%
		Kitchenware	Barbecue	4.32%	8.10%	11.34%
		Kitchenware	Cookware	4.32%	8.10%	11.34%
		Kitchenware	Cutlery & Tableware	4.32%	8.10%	11.34%
		Kitchenware	Drinkware	4.32%	8.10%	11.34%
		Kitchenware	Kitchen Knives	4.32%	8.10%	11.34%
		Kitchenware	Kitchen Utensils & Gadgets	4.32%	8.10%	11.34%
		Kitchenware	Tea & Coffeeware	4.32%	8.10%	11.34%
		Sports & Outdoor	Ball Sports Equipment	4.32%	8.10%	11.34%
		Sports & Outdoor	Camping & Hiking Equipment	4.32%	8.10%	11.34%
		Sports & Outdoor	Fan Shop	4.32%	8.10%	11.34%
		Sports & Outdoor	Fitness Equipment	4.32%	8.10%	11.34%
		Sports & Outdoor	Leisure & Outdoor Recreation Equipment	4.32%	8.10%	11.34%
		Sports & Outdoor	Sport & Outdoor Clothing	4.32%	10.26%	13.50%
		Sports & Outdoor	Sports & Outdoor Accessories	4.32%	8.10%	11.34%
	Sports & Outdoor	Sports Footwear	4.32%	10.26%	13.50%
	Sports & Outdoor	Swimwear, Surfwear & Wetsuits	4.32%	10.26%	13.50%
	Sports & Outdoor	Water Sports Equipment	4.32%	8.10%	11.34%
	Sports & Outdoor	Winter Sports Equipment	4.32%	8.10%	11.34%
	Textiles & Soft Furnishings	Bedding	4.32%	10.26%	13.50%
	Textiles & Soft Furnishings	Fabrics & Sewing Supplies	4.32%	8.10%	11.34%
	Textiles & Soft Furnishings	Household Textiles	4.32%	10.26%	13.50%
	Tools & Hardware	Garden Tools	4.32%	8.10%	11.34%
	Tools & Hardware	Hand Tools	4.32%	8.10%	11.34%
	Tools & Hardware	Hardware	4.32%	8.10%	11.34%
	Tools & Hardware	Measuring Tools	4.32%	8.10%	11.34%
	Tools & Hardware	Power Tools	4.32%	8.10%	11.34%
	Tools & Hardware	Pumps & Plumbing	4.32%	8.10%	11.34%
	Tools & Hardware	Soldering Equipment	4.32%	8.10%	11.34%
	Tools & Hardware	Tool Organizers	4.32%	8.10%	11.34%
	Toys & Hobbies	Musical Instruments & Accessories	3.78%	7.02%	10.26%
	Toys & Hobbies	Plastic Models/Anime/Other Related Products/Cosplay/Board Games	4.32%	8.10%	11.34%

如何按产品细分类目计算您的市场佣金

公式如下：

市场佣金费 = （商品价格 - 卖家折扣）* 费率

商品：吉他原价： MYR 1000 卖家折扣: MYR 100 卖家折扣后的商品价格: MYR 900 适用的佣金费率：7.02%（含服务税SST）买家A购买了1把吉他。 The Commission Fee calculation is as follows 商品：吉他。原价：1000 卖家折扣：100 卖家折扣后的商品价格：900 适用的佣金费率：7.02%（含服务税SST）买家A购买了1把吉他佣金费的计算如下：
原价	MYR 1000
(-) 卖家折扣	MYR 100
折扣后的小计	MYR 900

佣金费率（含服务税SST）	7.02%

佣金费 = 折扣后小计 x 佣金费率（含服务税SST）	MYR 63.18 （含服务税SST）

FAQ

谁将被收取佣金费用？

马来西亚 TikTok Shop 平台上的所有 TikTok Shop 卖家。

什么是“有效订单”？

有效订单是指已经成功交付给买家并被买家接受的已付款订单。取消或全额退回或退款的订单不被视为有效订单。

如何收取佣金？

市场佣金费用将直接从订单结算中扣除。

市场佣金是否已含税？

上述表格中的市场佣金费率已包含税费。

每个订单扣除的市场佣金费，已包含佣金被收取的8%SST(服务税)，但并不包含订单的SST。

退款流程是什么样的？

如果整个订单被退回，则全额佣金将退还给卖家。如果部分订单被退款，则退款商品所收取的佣金将退还给卖家。

由于这是一项应收费用，是否会收到一张发票，发票是否会写 TikTok Shop 当月收取的全部市场佣金金额？

是的，您将在下个月收到上个月计费周期的发票。您可以前往财务->发票中心->平台服务费下载发票。

注：佣金费用目前列在平台服务费发票下。

注意：屏幕截图仅供参考。实际界面显示和费率可能有所不同。

如果我不确定我的产品的市场佣金费率是多少，会发生什么？

您可以在 TikTok Shop 卖家中心 -> 帮助中心联系我们的支持团队。

或者您也可以在“票证日志”中提交查询票证，或者请随时通过“在线支持”联系我们的支持代表

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新规三连砸向TikTok Shop泰国卖家！还有5天生效

2025年，正式进入尾声。尽管距离2025年时间线官方收束还有5天，但对于TikTok Shop泰国站点的卖家而言，12月31日便是“新篇章”的启幕。01泰国市场，迎来新规三连TT123了解到，据泰国媒体报道，泰国政府发布一系列针对跨境电商的监管新规，经课代表总结关键3点如下：·自2026年1月1日起，将对价值1泰铢及以上的所有进口商品征收关税和增值税；·对整箱货运查验率从20%提升至30%，高风险边境站实施100%X光安检·此外要求电商平台自2025年12月31日起披露卖家和产品信息。

数据印证潜力：TikTok美区仍将是兵家必争之地

加油干！

跨境热点速览 | 亚马逊调整卖家自配送订单退款政策；2026年美国社交电商市场规模将突破千亿美元

美客多启用墨西哥索诺拉州配送中心；亚马逊圣诞旺季广告竞价自动上调 50%。

浙江小镇爆跨境黑马，单品一年狂卖25亿

从一家 70 年代的村镇联办厂成长为“全球制冰机大王”。

更换主体被发函警告？国内第二轮电商报税马上到

“续命偏方”在税务大数据下失灵

插座式电暖器火了，在TikTok上架30天卖出220w+

20块的国产电暖器在TikTok溢价7倍，仍遭疯抢

TikTok助力超20万英国中小企业实现营收

AMZ123获悉，近日，据外媒报道，英国小型企业正在通过 TikTok Shop 获得前所未有的增长机遇。最新数据显示，已有超过20万家英国小型企业通过 TikTok Shop 实现营收，这一数量较去年同期翻了一番。增长在2025年黑色星期五期间集中爆发，当天成为 TikTok Shop 在英国历史上销售额最高的一天，平台上的创业者平均每秒售出27件商品。目前，TikTok Shop 在英国每天举办超过6000场直播带货活动，为卖家创造持续的实时销售机会。

跨境平台同时动手，卖家利润大缩水

墨西哥税改新规即将生效。

深圳又出“黑科技”，支架充电线在TikTok彻底火了

TikTok卖家靠一条带“支架”的充电线，月入数百万

注意！TikTok Shop发布物流政策重大更新！

有人说：“得供应链者得跨境电商的天下”，近年来各大平台相继发力物流体系。日前，TikTok Shop东南亚区域官宣在广西凭祥增设境内认证仓，并正式推出3PL边境仓业务模式（Third-Party Logistics，即第三方物流），该模式将为商品直达越南、泰国市场搭建新的物流通路。据了解，3PL边境仓运作模式为：商家先与边境仓服务商签署涵盖仓内操作、跨境运输、进出口报关（尾程配送由平台负责）的服务协议，再根据销售计划将库存备货至边境仓；消费者下单后，服务商承接仓内打单、出口申报、跨境运输、进口申报等流程，将商品送至平台指定尾程分拨仓，最终由平台尾程服务商完成配送。

TikTok美区大卖进军欧洲，半年卖了6000万！

登顶TikTok Shop欧洲多个TOP，这个国货健身品牌不得了！

2026年TikTok Shop东南亚大促日历发布，12.12大促GMV飙升2.7倍再创新高！

TikTok Shop东南亚12.12大促圆满收官，我们欣喜GMV同比去年飙升2.7倍，东南亚全域15日大促业绩再创新高！此次大促亦为2025年度所有大型促销活动画上圆满句号。值此重要节点，诚邀您一同回顾本次12.12大促的辉煌战绩与高光时刻！👇值此精彩的2025年即将收官之际，我们衷心感谢每位商家老板对平台一直以来的支持与信任。我们已蓄势待发，期待在2026年携手助力各位生意再上新台阶！📈为助您抢占市场先机，现正式宣告2026年第一季度东南亚五国大促日历。各位老板，请即刻截图保存，提前备货，为新一年的爆单之旅做好万全准备！🔥

我在TikTok卖游戏手柄，30天入账300万

“这是12月的行情吗？”数据显示，TikTok美区12月截至11日GMV达到了9.64亿美元，按照“进度条”，美区12月业绩已经完成由黑五大促注入超强buff的11月总GMV的43.4%，日均销售额环比保持18.44%的高增速。炸裂的数据与圣诞红相互映照，卖家这边更是干着急，欠消费者的，只待物流运力加码才能还上。图源：TT123美区卖家交流群临近圣诞，美国人的采购方向依旧保持3大主线：仪式感、娱乐整活、实用主义，任意“混装”2-3点体感则更佳。近期，TikTok美区又有卖家借着这一思路打造出了爆款，为平台久未冒头的游戏类目，注入了一丝未来发展的可能性。01凭复古成为爆款近一周的视频带货销量榜又多了些许新面孔。

0元试运营！TikTok Shop东南亚入驻门槛再降低

TikTok Shop东南亚站点又降低了入驻门槛，鼓励新卖家可以去东南亚区域试试水。12月15日，TikTok Shop 东南亚跨境正式上线「0 元试运营」政策。符合条件的新入驻跨境商家可享最高90天保证金豁免，无需初期冻结资金，结算账期调整为30个自然日（可主动充值保证金恢复 7 天账期）。2「0 元试运营」政策正式推出简单来说就是新卖家的保证金可以 “先免后缴”，试运营期间（最长 90 天）零保证金启动，90天后根据运营需求决定是否补缴保证金以持续经营，既降低新商初期资金门槛，也保留平台对长期运营的风险保障机制，让卖家可以实现几乎能零成本启动。

扎心了，超7成跨境人今年无年终奖

年终奖取消，公司岌岌可危，跨境人：今年太难了

一束“光”在美国卖爆！上架TikTok两周狂揽140万

治愈美国车主冬季焦虑的“一束光”，2周在TikTok爆卖了140万！