功能入口:【主播工作台/PC Streamer Desktop】-【数据罗盘/Data Compass】-【视频分析/ideoAnalysis】
一、功能背景/Background:
视频既可以帮助引流对商品感兴趣的人群进入直播间，又可以通过内容传播帮助达人销售商品，是达人经营带货和提高影响力的重要渠道。为了帮助达人直观了解短视频的推广效果和成交数据，提供短视频的内容优化方向和参考榜样，数据罗盘全新上线视频分析模块，帮助达人快速了解视频的播放、带货、引流的整体效率和单条短视频的成交、内容、人群分析。
Video can not only help attract people who interested in commodities into the live-streaming room, but alsohelp Creator/Merchants sell commodities through content dissemination. It is an important channel forCreator/Merchants to sell goods and improve their influence. In order to help Creator/Merchants understandthe promotion effect and transaction indicators of short videos, video analysis provides the contentoptimization direction and reference examples of short videos, The new video analvsis module of datacompass helps Creator/Merchants quickly understand the overall performance of Creator/Merchants' videobranding、 transaction and Livestream Traffic attracting ability, as well as the transaction, content and profileanalysis of a single short video.
二、视频分析可以用来做什么?/Applied Scenarios
1.达人短视频效果分析//Video analysis of Creator/Merchants
了解统计时间内达人的短视频渠道的成交/引流收益和推广效果，快速排列找出高播放/成交/引流短视频，进行优秀短视频分析和经验总结:
Understand the transaction/live traffic attracting outcome and promotion effect of Creator/Merchantsvideo in selected time range, quickly find out high view/transaction/live traffic attracting videos, andconduct data analysis and experience summary of excellent video;
2.学习优秀短视频//Learn From Excellent Video
无需寻找就可以直接看到同商品的TOP3成交金额带货短视频，便捷学习优秀达人的短视频制作经验，缩短寻找榜样视频的时间，降低学习成本，帮助达人提高短视频经营能力;
You can directly see the TOp3 revenue videos selling the same product without looking for them byyourself within all the videos, which is convenient to learn video creating experience from outstandingCreator/Merchants, shorten the time to find good videos, reduce learning costs, and helpCreator/Merchants improve their video capabilities;
3.挖掘视频目标人群//Target Audience analysis
对比带货/非带货短视频、带不同商品的短视频、不同内容的短视频的观看用户和成交用户之间差异，找到观看成交转化效率高的人群年龄、性别和国家&地区标签，以及这种高转化率人群的商品和内容偏好，缩小目标人群范围，明确短视频内容制作方向。
Compare the differences of profile between watch users and new followers of videos with/without goodsvideos with different commodities and videos with different contents, and find out the age, gender andcountry & region labels of the population with high conversion efficiency, as well as the commodity andcontent preferences of this high conversion efficiency population, to narrow the scope of the targetpopulation, and clarify the production direction of yideo content.
三、核心功能/Functions
1.达人视频能力概况//Overview of Creator/Merchants' video ability
了解达人创作视频的内容吸引力、带货能力和直播间引流能力;
2.短视频表现汇总//Video performance summary
挖掘播放/增粉/成交/转化/引流表现优秀/较差的短视频及对应商品，总结短视频创作经验;
3.短视频详情//Video Detail
分析短视频的成交跟随内容指标变化的规律，了解短视频的评论/转发/点赞表现，学习高成交短视频的内容制作方式，挖掘短视频内容和商品吸引的用户群体特点，总结优秀短视频的制作经验。
Understand the content attraction of Creator/Merchants' videos, the ability to sell products in live roomand the ability to attract users into the live-stream room ;
Excavate good/poor videos with high views/revenue/new-followers/conversion/attraction andcorresponding commodities, summarize creation experience of yideos:
Analyze the relationship between transaction and content indicators of videos, understand theperformance of comments/shares/likes of short videos, learn the content production method of shortvideos with high revenue, dig out the client characteristics attracted by video content and commoditiesand summarize the production experience of excellent videos
四、功能详细介绍//Detail introduction of functions,
达人能力概况//0verview of Creator/Merchants ability
短视频列表//Video list
短视频详情//Video Detail
销售表现//Transaction Analysis
内容分析//Content Analysis
人群画像//Video Profile
Q&A
1.为什么短视频详情页内的短视频不能播放、短视频图片为空白?
状态被设为私密或者已删除的短视频，不支持播放且无法展示短视频图片;
状态被设为私密且从未公开过的短视频没有成交、内容数据;
1. Why can't the video in the video detail page be played and the video picture is blank?
Videos, whose status are set to private or deleted, do not support playback and cannot display videopictures;
Videos, whose status are set to private and have never been made public, have no transaction or contentdata;
2.为什么短视频详情页内的成交分析中没有展示推荐的高成交短视频?
对于有多个商品链接的短视频，需要在短视频详情页-成交分析中选定某个商品后，成交分析下方才会展示在所有带了同一个商品的短视频中成交金额TOP3的短视频(包含该达人自己的短视频和其他达人的短视频)
2. Why are the recommended videos with high revenue not shown in the transaction analysis in the videodetail page?
For videos with multiple product links, you need to select one product in the video detail page-transactionanalysis, and the video of the TOp3 revenue amount in all videos (including the Creator/Merchants' ownshort video and other Creator/Merchants' short videos) with the same product will be displaved below thetransaction analysis
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03-06 周五
