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TikTok Shop马来西亚平台佣金规则
110072025-06-20 10:30
2025-06-20 10:30
11007什么是市场佣金
市场佣金是 TikTok Shop 根据产品价格向马来西亚所有卖家收取的费用。
TikTokShop 的市场佣金是多少？
平台佣金率请参考(以下平台佣金率不含VAT)：
Cluster | Category | Subcategory | Commission fee rate (SST exclusive) |
Electronics | Automotive & Motorcycle | Car Electronics | 3.50% |
Beauty & Personal Care | Personal Care Appliances | 3.00% | |
Computers & Office Equipment | Data Storage & Software | 2.50% | |
Computers & Office Equipment | Desktop & Laptop Components | 2.50% | |
Computers & Office Equipment | Desktop Computers, Laptops & Tablets | 2.50% | |
Computers & Office Equipment | Network Components | 2.50% | |
Computers & Office Equipment | Office Equipment | 3.00% | |
Computers & Office Equipment | Peripherals & Accessories | 3.50% | |
Household Appliances | Commercial Appliances | 2.50% | |
Household Appliances | Home Appliances | 2.50% | |
Household Appliances | Kitchen Appliances | 2.50% | |
Household Appliances | Large Home Appliances | 2.50% | |
Phones & Electronics | Gaming & Consoles | 2.50% | |
Phones & Electronics | Audio & Video | 4.00% | |
Phones & Electronics | Cameras & Photography | 2.50% | |
Phones & Electronics | Education Devices | 4.00% | |
Phones & Electronics | Phone Accessories | 4.00% | |
Phones & Electronics | Phones & Tablets | 2.50% | |
Phones & Electronics | Smart & Wearable Devices | 2.50% | |
Phones & Electronics | Tablet & Computer Accessories | 2.50% | |
Phones & Electronics | Universal Accessories | 4.00% | |
Textiles & Soft Furnishings | Fabrics & Sewing Supplies | 4.00% | |
Fashion | Fashion Accessories | Clothes Accessories | 4.00% |
Fashion Accessories | Costume Jewellery & Accessories | 4.00% | |
Fashion Accessories | Dressmaking Fabrics | 4.00% | |
Fashion Accessories | Eyewear | 4.00% | |
Fashion Accessories | Hair Accessories | 4.00% | |
Fashion Accessories | Hair Extensions & Wigs | 4.00% | |
Fashion Accessories | Watches & Accessories | 4.00% | |
Jewellery Accessories & Derivatives | Amber | 4.00% | |
Jewellery Accessories & Derivatives | Artificial Gemstones | 4.00% | |
Jewellery Accessories & Derivatives | Diamond | 4.00% | |
Jewellery Accessories & Derivatives | Gold | 4.00% | |
Jewellery Accessories & Derivatives | Jade | 4.00% | |
Jewellery Accessories & Derivatives | Mellite | 4.00% | |
Jewellery Accessories & Derivatives | Natural Crystal | 4.00% | |
Jewellery Accessories & Derivatives | Non-natural Crystal | 4.00% | |
Jewellery Accessories & Derivatives | Pearl | 4.00% | |
Jewellery Accessories & Derivatives | Platinum & Carat Gold | 4.00% | |
Jewellery Accessories & Derivatives | Ruby, Sapphire & Emerald | 4.00% | |
Jewellery Accessories & Derivatives | Semiprecious Stones | 4.00% | |
Jewellery Accessories & Derivatives | Silver | 4.00% | |
Luggage & Bags | Bag Accessories | 4.00% | |
Luggage & Bags | Functional Bags | 4.00% | |
Luggage & Bags | Luggage & Travel Bags | 4.00% | |
Luggage & Bags | Men's Bags | 4.00% | |
Luggage & Bags | Women's Bags | 4.00% | |
Menswear & Underwear | Men's Bottoms | 4.00% | |
Menswear & Underwear | Men's Sleepwear & Loungewear | 4.00% | |
Menswear & Underwear | Men's Special Clothing | 4.00% | |
Menswear & Underwear | Men's Suits & Overalls | 4.00% | |
Menswear & Underwear | Men's Tops | 4.00% | |
Menswear & Underwear | Men's Underwear | 4.00% | |
Muslim Fashion | Hijabs | 4.00% | |
Muslim Fashion | Islamic Accessories | 4.00% | |
Muslim Fashion | Islamic Sportswear | 4.00% | |
Muslim Fashion | Kids' Islamic Clothing | 4.00% | |
Muslim Fashion | Men's Islamic Clothing | 4.00% | |
Muslim Fashion | Outerwear | 4.00% | |
Muslim Fashion | Prayer Attire & Equipment | 4.00% | |
Muslim Fashion | Umroh Equipment | 4.00% | |
Muslim Fashion | Women's Islamic Clothing | 4.00% | |
Shoes | Men's Shoes | 4.00% | |
Shoes | Shoe Accessories | 4.00% | |
Shoes | Women's Shoes | 4.00% | |
Sports & Outdoor | Swimwear, Surfwear & Wetsuits | 4.00% | |
Womenswear & Underwear | Women's Bottoms | 4.00% | |
Womenswear & Underwear | Women's Dresses | 4.00% | |
Womenswear & Underwear | Women's Sleepwear & Loungewear | 4.00% | |
Womenswear & Underwear | Women's Special Clothing | 4.00% | |
Womenswear & Underwear | Women's Suits & Overalls | 4.00% | |
Womenswear & Underwear | Women's Tops | 4.00% | |
Womenswear & Underwear | Women's Underwear | 4.00% | |
FMCG | Baby & Maternity | Baby Care & Health | 3.50% |
Baby & Maternity | Baby Clothing & Shoes | 4.00% | |
Baby & Maternity | Baby Fashion Accessories | 4.00% | |
Baby & Maternity | Baby Furniture | 4.00% | |
Baby & Maternity | Baby Safety | 4.00% | |
Baby & Maternity | Baby Toys | 4.00% | |
Baby & Maternity | Baby Travel Essentials | 4.00% | |
Baby & Maternity | Formula Milk & Baby Food | 3.00% | |
Baby & Maternity | Maternity Supplies | 4.00% | |
Baby & Maternity | Nursing & Feeding | 3.00% | |
Beauty & Personal Care | Bath & Body Care | 3.50% | |
Beauty & Personal Care | Eye & Ear Care | 3.00% | |
Beauty & Personal Care | Feminine Care | 3.00% | |
Beauty & Personal Care | Hair Care & Styling | 3.50% | |
Beauty & Personal Care | Hand, Foot & Nail Care | 4.00% | |
Beauty & Personal Care | Makeup & Perfume | 4.00% | |
Beauty & Personal Care | Men's Care | 4.00% | |
Beauty & Personal Care | Nasal & Oral Care | 3.00% | |
Beauty & Personal Care | Personal Care Appliances | 3.00% | |
Beauty & Personal Care | Skincare | 3.50% | |
Beauty & Personal Care | Special Personal Care | 3.00% | |
Food & Beverages | Baking | 0.00% | |
Food & Beverages | Drinks | 3.50% | |
Food & Beverages | Fresh & Frozen Food | 0.00% | |
Food & Beverages | Instant Food | 3.50% | |
Food & Beverages | Milk & Dairy | 3.50% | |
Food & Beverages | Snacks | 3.50% | |
Food & Beverages | Staples & Cooking Essentials | 0.00% | |
Health | Alternative Medications & Treatments | 3.50% | |
Health | Food Supplement | 3.50% | |
Health | Medical Supplies | 3.50% | |
Health | OTC Medications & Treatments | 3.50% | |
Home Supplies | Home Care Supplies | 4.00% | |
Kids' Fashion | Boys' Clothes | 4.00% | |
Kids' Fashion | Boys' Footwear | 4.00% | |
Kids' Fashion | Girls' Clothes | 4.00% | |
Kids' Fashion | Girls' Footwear | 4.00% | |
Kids' Fashion | Kids' Fashion Accessories | 4.00% | |
Pet Supplies | Bird Supplies | 3.50% | |
Pet Supplies | Dog & Cat Accessories | 3.50% | |
Pet Supplies | Dog & Cat Clothing | 3.50% | |
Pet Supplies | Dog & Cat Food | 3.50% | |
Pet Supplies | Dog & Cat Furniture | 3.50% | |
Pet Supplies | Dog & Cat Grooming | 3.50% | |
Pet Supplies | Dog & Cat Healthcare | 3.50% | |
Pet Supplies | Dog & Cat Litter | 3.50% | |
Pet Supplies | Farm Animal & Poultry Supplies | 3.50% | |
Pet Supplies | Fish & Aquatic Supplies | 3.50% | |
Pet Supplies | Reptile & Amphibian Supplies | 3.50% | |
Pet Supplies | Small Animal Supplies | 3.50% | |
Toys & Hobbies | Classic & Novelty Toys | 4.00% | |
Toys & Hobbies | DIY | 4.00% | |
Toys & Hobbies | Dolls & Stuffed Toys | 4.00% | |
Toys & Hobbies | Educational Toys | 4.00% | |
Toys & Hobbies | Electric & Remote Control Toys | 4.00% | |
Toys & Hobbies | Games & Puzzles | 4.00% | |
Toys & Hobbies | Sports & Outdoor Play | 4.00% | |
Home & Living | Automotive & Motorcycle | Car Electronics | 3.50% |
Automotive & Motorcycle | Car Exterior Accessories | 3.50% | |
Automotive & Motorcycle | Car Interior Accessories | 3.50% | |
Automotive & Motorcycle | Car Lights | 3.50% | |
Automotive & Motorcycle | Car Repair Tools | 3.50% | |
Automotive & Motorcycle | Car Washing & Maintenance | 3.50% | |
Automotive & Motorcycle | Motorcycle Accessories | 3.50% | |
Automotive & Motorcycle | Motorcycle Parts | 3.50% | |
Baby & Maternity | Baby Care & Health | 3.50% | |
Baby & Maternity | Baby Clothing & Shoes | 4.00% | |
Baby & Maternity | Baby Fashion Accessories | 4.00% | |
Baby & Maternity | Baby Furniture | 4.00% | |
Baby & Maternity | Baby Safety | 4.00% | |
Baby & Maternity | Baby Toys | 4.00% | |
Baby & Maternity | Baby Travel Essentials | 4.00% | |
Baby & Maternity | Maternity Supplies | 4.00% | |
Baby & Maternity | Nursing & Feeding | 3.00% | |
Collections | Entertainment | 4.00% | |
Collections | Trading Cards & Accessories | 4.00% | |
Computers & Office Equipment | Office Equipment | 3.00% | |
Computers & Office Equipment | Office Stationery & Supplies | 3.00% | |
Furniture | Children's Furniture | 4.00% | |
Furniture | Commercial Furniture | 4.00% | |
Furniture | Furniture Parts | 4.00% | |
Furniture | Indoor Furniture | 4.00% | |
Furniture | Outdoor Furniture | 4.00% | |
Home Improvement | Bathroom Fixtures | 4.00% | |
Home Improvement | Building Supplies | 3.50% | |
Home Improvement | Electrical Equipment & Supplies | 3.50% | |
Home Improvement | Garden Supplies | 4.00% | |
Home Improvement | Kitchen Fixtures | 4.00% | |
Home Improvement | Lights & Lighting | 4.00% | |
Home Improvement | Security & Safety | 3.00% | |
Home Improvement | Smart Home Systems | 3.00% | |
Home Improvement | Solar & Wind Power | 3.50% | |
Home Supplies | Bathroom Supplies | 4.00% | |
Home Supplies | Festive & Party Supplies | 4.00% | |
Home Supplies | Home Care Supplies | 4.00% | |
Home Supplies | Home Decor | 4.00% | |
Home Supplies | Home Organizers | 4.00% | |
Home Supplies | Laundry Tools & Accessories | 4.00% | |
Home Supplies | Miscellaneous Home | 4.00% | |
Kids' Fashion | Boys' Clothes | 4.00% | |
Kids' Fashion | Boys' Footwear | 4.00% | |
Kids' Fashion | Girls' Clothes | 4.00% | |
Kids' Fashion | Girls' Footwear | 4.00% | |
Kids' Fashion | Kids' Fashion Accessories | 4.00% | |
Kitchenware | Bakeware | 4.00% | |
Kitchenware | Bar & Wine Utensils | 4.00% | |
Kitchenware | Barbecue | 4.00% | |
Kitchenware | Cookware | 4.00% | |
Kitchenware | Cutlery & Tableware | 4.00% | |
Kitchenware | Drinkware | 4.00% | |
Kitchenware | Kitchen Knives | 4.00% | |
Kitchenware | Kitchen Utensils & Gadgets | 4.00% | |
Kitchenware | Tea & Coffeeware | 4.00% | |
Pet Supplies | Bird Supplies | 3.50% | |
Pet Supplies | Dog & Cat Accessories | 3.50% | |
Pet Supplies | Dog & Cat Clothing | 3.50% | |
Pet Supplies | Dog & Cat Food | 3.50% | |
Pet Supplies | Dog & Cat Furniture | 3.50% | |
Pet Supplies | Dog & Cat Grooming | 3.50% | |
Pet Supplies | Dog & Cat Healthcare | 3.50% | |
Pet Supplies | Dog & Cat Litter | 3.50% | |
Pet Supplies | Farm Animal & Poultry Supplies | 3.50% | |
Pet Supplies | Fish & Aquatic Supplies | 3.50% | |
Pet Supplies | Reptile & Amphibian Supplies | 3.50% | |
Pet Supplies | Small Animal Supplies | 3.50% | |
Textiles & Soft Furnishings | Bedding | 4.00% | |
Textiles & Soft Furnishings | Fabrics & Sewing Supplies | 4.00% | |
Textiles & Soft Furnishings | Household Textiles | 4.00% | |
Tools & Hardware | Garden Tools | 4.00% | |
Tools & Hardware | Hand Tools | 4.00% | |
Tools & Hardware | Hardware | 4.00% | |
Tools & Hardware | Measuring Tools | 4.00% | |
Tools & Hardware | Power Tools | 4.00% | |
Tools & Hardware | Pumps & Plumbing | 4.00% | |
Tools & Hardware | Soldering Equipment | 4.00% | |
Tools & Hardware | Tool Organizers | 4.00% | |
Toys & Hobbies | Classic & Novelty Toys | 4.00% | |
Toys & Hobbies | DIY | 4.00% | |
Toys & Hobbies | Dolls & Stuffed Toys | 4.00% | |
Toys & Hobbies | Educational Toys | 4.00% | |
Toys & Hobbies | Electric & Remote Control Toys | 4.00% | |
Toys & Hobbies | Games & Puzzles | 4.00% | |
Toys & Hobbies | Musical Instruments & Accessories | 3.50% | |
Toys & Hobbies | Sports & Outdoor Play | 4.00% | |
Jewelry | Jewellery Accessories & Derivatives | Artificial Gemstones | 4.00% |
Jewellery Accessories & Derivatives | Gold | 4.00% | |
Jewellery Accessories & Derivatives | Jade | 4.00% | |
Jewellery Accessories & Derivatives | Natural Crystal | 4.00% | |
Jewellery Accessories & Derivatives | Non-natural Crystal | 4.00% | |
Jewellery Accessories & Derivatives | Pearl | 4.00% | |
Jewellery Accessories & Derivatives | Semiprecious Stones | 4.00% | |
Jewellery Accessories & Derivatives | Silver | 4.00% | |
Lifestyle | Automotive & Motorcycle | Auto Replacement Parts | 3.50% |
Automotive & Motorcycle | Car Electronics | 3.50% | |
Automotive & Motorcycle | Car Exterior Accessories | 3.50% | |
Automotive & Motorcycle | Car Interior Accessories | 3.50% | |
Automotive & Motorcycle | Car Lights | 3.50% | |
Automotive & Motorcycle | Car Repair Tools | 3.50% | |
Automotive & Motorcycle | Car Washing & Maintenance | 3.50% | |
Automotive & Motorcycle | Motorcycle Accessories | 3.50% | |
Automotive & Motorcycle | Motorcycle Parts | 3.50% | |
Automotive & Motorcycle | Quads, Motorhomes & Boats | 3.50% | |
Beauty & Personal Care | Personal Care Appliances | 3.00% | |
Books, Magazines & Audio | Children's & Infants' Books | 3.50% | |
Books, Magazines & Audio | Economics & Management | 3.50% | |
Books, Magazines & Audio | Education & Schooling | 3.50% | |
Books, Magazines & Audio | Humanities & Social Sciences | 3.50% | |
Books, Magazines & Audio | Lifestyle & Hobbies | 3.50% | |
Books, Magazines & Audio | Literature & Art | 3.50% | |
Books, Magazines & Audio | Science & Technology | 3.50% | |
Collections | Entertainment | 4.00% | |
Collections | Sports Collectibles | 4.00% | |
Collections | Trading Cards & Accessories | 4.00% | |
Computers & Office Equipment | Office Stationery & Supplies | 3.00% | |
Furniture | Children's Furniture | 4.00% | |
Furniture | Commercial Furniture | 4.00% | |
Furniture | Furniture Parts | 4.00% | |
Furniture | Indoor Furniture | 4.00% | |
Furniture | Outdoor Furniture | 4.00% | |
Home Improvement | Bathroom Fixtures | 4.00% | |
Home Improvement | Building Supplies | 3.50% | |
Home Improvement | Electrical Equipment & Supplies | 3.50% | |
Home Improvement | Garden Supplies | 4.00% | |
Home Improvement | Kitchen Fixtures | 4.00% | |
Home Improvement | Lights & Lighting | 4.00% | |
Home Improvement | Security & Safety | 3.00% | |
Home Improvement | Smart Home Systems | 3.00% | |
Home Improvement | Solar & Wind Power | 3.50% | |
Home Supplies | Bathroom Supplies | 4.00% | |
Home Supplies | Festive & Party Supplies | 4.00% | |
Home Supplies | Home Care Supplies | 4.00% | |
Home Supplies | Home Decor | 4.00% | |
Home Supplies | Home Organizers | 4.00% | |
Home Supplies | Laundry Tools & Accessories | 4.00% | |
Home Supplies | Miscellaneous Home | 4.00% | |
Kitchenware | Bakeware | 4.00% | |
Kitchenware | Bar & Wine Utensils | 4.00% | |
Kitchenware | Barbecue | 4.00% | |
Kitchenware | Cookware | 4.00% | |
Kitchenware | Cutlery & Tableware | 4.00% | |
Kitchenware | Drinkware | 4.00% | |
Kitchenware | Kitchen Knives | 4.00% | |
Kitchenware | Kitchen Utensils & Gadgets | 4.00% | |
Kitchenware | Tea & Coffeeware | 4.00% | |
Sports & Outdoor | Ball Sports Equipment | 4.00% | |
Sports & Outdoor | Camping & Hiking Equipment | 4.00% | |
Sports & Outdoor | Fan Shop | 4.00% | |
Sports & Outdoor | Fitness Equipment | 4.00% | |
Sports & Outdoor | Leisure & Outdoor Recreation Equipment | 4.00% | |
Sports & Outdoor | Sport & Outdoor Clothing | 4.00% | |
Sports & Outdoor | Sports & Outdoor Accessories | 4.00% | |
Sports & Outdoor | Sports Footwear | 4.00% | |
Sports & Outdoor | Swimwear, Surfwear & Wetsuits | 4.00% | |
Sports & Outdoor | Water Sports Equipment | 4.00% | |
Textiles & Soft Furnishings | Bedding | 4.00% | |
Textiles & Soft Furnishings | Fabrics & Sewing Supplies | 4.00% | |
Textiles & Soft Furnishings | Household Textiles | 4.00% | |
Tools & Hardware | Garden Tools | 4.00% | |
Tools & Hardware | Hand Tools | 4.00% | |
Tools & Hardware | Hardware | 4.00% | |
Tools & Hardware | Measuring Tools | 4.00% | |
Tools & Hardware | Power Tools | 4.00% | |
Tools & Hardware | Pumps & Plumbing | 4.00% | |
Tools & Hardware | Soldering Equipment | 4.00% | |
Tools & Hardware | Tool Organizers | 4.00% | |
Toys & Hobbies | Musical Instruments & Accessories | 3.50% | |
Sports & Outdoors | Collections | Sports Collectibles | 4.00% |
Sports & Outdoor | Ball Sports Equipment | 4.00% | |
Sports & Outdoor | Camping & Hiking Equipment | 4.00% | |
Sports & Outdoor | Fan Shop | 4.00% | |
Sports & Outdoor | Fitness Equipment | 4.00% | |
Sports & Outdoor | Leisure & Outdoor Recreation Equipment | 4.00% | |
Sports & Outdoor | Sport & Outdoor Clothing | 4.00% | |
Sports & Outdoor | Sports & Outdoor Accessories | 4.00% | |
Sports & Outdoor | Sports Footwear | 4.00% | |
Sports & Outdoor | Swimwear, Surfwear & Wetsuits | 4.00% | |
Sports & Outdoor | Water Sports Equipment | 4.00% |
如何按产品细分类目计算您的市场佣金
示例 1：仅订购一种类目的产品。
买家购买一把吉他。
原价：MYR 1000
卖家折扣：MYR 100
折扣后小计：MYR 900
吉他的子类别是家居与生活 -> 玩具和爱好 -> 乐器及配件； 因此，适用的市场佣金率为 3.5%（不包括 VAT）。
市场佣金计算如下：
原价 | MYR 1000 |
卖家折扣 | MYR 100 |
折扣后小计 | MYR 900 |
佣金率 | 3.5% |
SST税 | 10% |
后佣金率 | 3.85% |
市场佣金费= 折扣后小计 x SST 后佣金率 | MYR 34.65 |
FAQ
谁将被收取佣金费用？
马来西亚 TikTok Shop 平台上的所有 TikTok Shop 卖家。
什么是“有效订单”？
有效订单是指已经成功交付给买家并被买家接受的已付款订单。 取消或全额退回或退款的订单不被视为有效订单。
如何收取佣金？
市场佣金费用将直接从订单结算中扣除。
市场佣金是否已含税？
上述表中的市场佣金费率不包括 SST税。
每笔订单扣除的市场佣金包含SST税。
市场佣金是否有豁免？
是的。 有两项豁免。
新入驻TikTok Shop 马来西亚的店铺在入驻起 90 天内免收市场佣金。
对于客户通过商城成功购买的产品，卖家将享受 0% 的市场佣金豁免。 政策详情如下：
适用卖家：所有卖家。
适用场景：如果客户通过 TikTok 应用内的商城成功购买产品，则该订单的相应产品将被视为可免除市场佣金的产品。 根据购物中心 0% 豁免政策，该产品将获得 0% 市场佣金豁免。
本政策生效日期：2023年8月11日10:00起至另行通知
只有来自这 2 个入口点（标有方形红色框）的产品才会被视为商城入口点：
我在哪里可以查看有效订单所收取的佣金金额详情？
您可以在TikTok Shop 卖家中心->资产->订单结算账单->查看详情中看到。
注意：屏幕截图仅供参考。 实际界面显示和费率可能有所不同。
退款流程是什么样的？
如果整个订单被退回，则全额佣金将退还给卖家。 如果部分订单被退款，则退款商品所收取的佣金将退还给卖家。
由于这是一项应收费用，是否会收到一张发票，发票是否会写 TikTok Shop 当月收取的全部市场佣金金额？
是的，您将在下个月收到上个月计费周期的发票。 您可以前往财务->发票中心->平台服务费下载发票。
注：佣金费用目前列在平台服务费发票下。
注意：屏幕截图仅供参考。 实际界面显示和费率可能有所不同。
如果 TikTok Shop 上有一个新类目，而我的产品恰好属于该类目，那么市场佣金费率是多少？
我们将在新类目推出之前指定特定的市场佣金费率。 但是，如果尚未为新类目指定具体费率，则默认情况下，市场佣金费率为 2.0%。
如果我不确定我的产品的市场佣金费率是多少，会发生什么？
您可以在 TikTok Shop 卖家中心 -> 帮助中心联系我们的支持团队。
或者您也可以在“票证日志”中提交查询票证，或者请随时通过“在线支持”联系我们的支持代表
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暴击中国卖家！荷兰对跨境小包加征2欧元“处理费”近年来，随着贸易、税收、产品安全监管等问题成为各国关注焦点，小额跨境包裹也被推上了风口浪尖。继印尼、泰国、越南等新兴市场陆续取小额包裹优惠后，荷兰针对小额包裹也有了新要求。加征2欧元处理费据外媒报道，荷兰计划自 2026 年 1 月开始，对从欧盟以外地区进口、价值不超过 150 欧元的小额免税电商包裹每件商品征收 2 欧元的处理费。图源：VAT Calc这项所谓的“处理费”不是按包裹件数收取，而是依据“产品条目”计算金额。经估算，进入荷兰的跨境小额包裹平均每个会包含三种不同产品，因此最终消费者平均将多支付6欧元。处于多重压力的荷兰荷兰推出这项政策面临着双重压力。
代工厂做跨境品牌一年卖出1400万美金，Parthea借TikTok厂牌出海在全球服装市场中，女装一直是竞争最激烈、也最具增长潜力的板块。随着 TikTok Shop 在欧美加速渗透，用户的购物习惯正在从“搜索式购物”转向“内容触发决策”。尤其年轻女性，她们更愿意为“看得见效果”的穿搭内容买单。在这种环境下，视觉强、适合展示、更新快的服饰品牌拥有天然内容传播优势。对于具备供应链能力的中国工厂来说，这不仅是挑战，更是一场前所未有的机会窗口。Parthea 正是在这一趋势中完成了从代工厂到品牌的跃迁。1从隐形工厂到出海品牌：Parthea的转型开端Parthea 的前身是一家深耕礼服与女装多年的代工厂，擅长快响应与柔性生产。过去它只在幕后，为海外品牌提供稳定的设计与代工。
一周年报告出炉！TikTok Shop爱尔兰黑五销售增长190%AMZ123获悉，近日，根据TikTok Shop的数据，自2024年12月正式登陆爱尔兰以来，爱尔兰卖家数量在一年内实现三位数增长，月活跃用户超240万。TikTok Shop将“本地增长”作为爱尔兰站第一年运营的核心，通过与Guaranteed Irish建立合作，帮助其成员企业扩大受众并提升运营能力。2025年双方联合举办多场线下与线上培训，累计吸引数百名卖家参与。随着合作成效显现，双方将续约至2026年，并计划扩大培训规模，让更多爱尔兰企业入驻TikTok Shop。过去一年中，地方城市卖家受益尤为明显。
我在TikTok卖游戏手柄，30天入账300万“这是12月的行情吗？”数据显示，TikTok美区12月截至11日GMV达到了9.64亿美元，按照“进度条”，美区12月业绩已经完成由黑五大促注入超强buff的11月总GMV的43.4%，日均销售额环比保持18.44%的高增速。炸裂的数据与圣诞红相互映照，卖家这边更是干着急，欠消费者的，只待物流运力加码才能还上。图源：TT123美区卖家交流群临近圣诞，美国人的采购方向依旧保持3大主线：仪式感、娱乐整活、实用主义，任意“混装”2-3点体感则更佳。近期，TikTok美区又有卖家借着这一思路打造出了爆款，为平台久未冒头的游戏类目， 注入了一丝未来发展的可能性。01凭复古成为爆款近一周的视频带货销量榜又多了些许新面孔。
TikTok店铺数据分析，全面解析！一：TikTok店铺主界面，店铺数据分析：这是一个TikTok美区跨境新店铺，11/21-11/27，GMV：$177.98；但需扣除销售税、平台共资金额和商家促销活动优惠。计算 GMV 时不扣除订单取消或退款金额。 订单数：4（一笔订单，无论包含多少个商品）客户数：4（订单总数，包括退货或退款的客户）商品成交件数6：（销售的单件商品总数：比如客户购买了3个SKU A和2个SKU B，则商品成交件数为5个）GMV排行榜：可查看店铺在同类目30天GMV中的排名。
TikTok玩具赛道惊现“爆单机器”，28天成交63700单！TikTok卖家靠一款恶搞玩具，一日进账250万+
一束“光”在美国卖爆！上架TikTok两周狂揽140万治愈美国车主冬季焦虑的“一束光”，2周在TikTok爆卖了140万！
TikTok Shop马来西亚平台佣金规则
TikTok知识大纲
2025-06-20 10:30
11006
什么是市场佣金
市场佣金是 TikTok Shop 根据产品价格向马来西亚所有卖家收取的费用。
TikTokShop 的市场佣金是多少？
平台佣金率请参考(以下平台佣金率不含VAT)：
Cluster | Category | Subcategory | Commission fee rate (SST exclusive) |
Electronics | Automotive & Motorcycle | Car Electronics | 3.50% |
Beauty & Personal Care | Personal Care Appliances | 3.00% | |
Computers & Office Equipment | Data Storage & Software | 2.50% | |
Computers & Office Equipment | Desktop & Laptop Components | 2.50% | |
Computers & Office Equipment | Desktop Computers, Laptops & Tablets | 2.50% | |
Computers & Office Equipment | Network Components | 2.50% | |
Computers & Office Equipment | Office Equipment | 3.00% | |
Computers & Office Equipment | Peripherals & Accessories | 3.50% | |
Household Appliances | Commercial Appliances | 2.50% | |
Household Appliances | Home Appliances | 2.50% | |
Household Appliances | Kitchen Appliances | 2.50% | |
Household Appliances | Large Home Appliances | 2.50% | |
Phones & Electronics | Gaming & Consoles | 2.50% | |
Phones & Electronics | Audio & Video | 4.00% | |
Phones & Electronics | Cameras & Photography | 2.50% | |
Phones & Electronics | Education Devices | 4.00% | |
Phones & Electronics | Phone Accessories | 4.00% | |
Phones & Electronics | Phones & Tablets | 2.50% | |
Phones & Electronics | Smart & Wearable Devices | 2.50% | |
Phones & Electronics | Tablet & Computer Accessories | 2.50% | |
Phones & Electronics | Universal Accessories | 4.00% | |
Textiles & Soft Furnishings | Fabrics & Sewing Supplies | 4.00% | |
Fashion | Fashion Accessories | Clothes Accessories | 4.00% |
Fashion Accessories | Costume Jewellery & Accessories | 4.00% | |
Fashion Accessories | Dressmaking Fabrics | 4.00% | |
Fashion Accessories | Eyewear | 4.00% | |
Fashion Accessories | Hair Accessories | 4.00% | |
Fashion Accessories | Hair Extensions & Wigs | 4.00% | |
Fashion Accessories | Watches & Accessories | 4.00% | |
Jewellery Accessories & Derivatives | Amber | 4.00% | |
Jewellery Accessories & Derivatives | Artificial Gemstones | 4.00% | |
Jewellery Accessories & Derivatives | Diamond | 4.00% | |
Jewellery Accessories & Derivatives | Gold | 4.00% | |
Jewellery Accessories & Derivatives | Jade | 4.00% | |
Jewellery Accessories & Derivatives | Mellite | 4.00% | |
Jewellery Accessories & Derivatives | Natural Crystal | 4.00% | |
Jewellery Accessories & Derivatives | Non-natural Crystal | 4.00% | |
Jewellery Accessories & Derivatives | Pearl | 4.00% | |
Jewellery Accessories & Derivatives | Platinum & Carat Gold | 4.00% | |
Jewellery Accessories & Derivatives | Ruby, Sapphire & Emerald | 4.00% | |
Jewellery Accessories & Derivatives | Semiprecious Stones | 4.00% | |
Jewellery Accessories & Derivatives | Silver | 4.00% | |
Luggage & Bags | Bag Accessories | 4.00% | |
Luggage & Bags | Functional Bags | 4.00% | |
Luggage & Bags | Luggage & Travel Bags | 4.00% | |
Luggage & Bags | Men's Bags | 4.00% | |
Luggage & Bags | Women's Bags | 4.00% | |
Menswear & Underwear | Men's Bottoms | 4.00% | |
Menswear & Underwear | Men's Sleepwear & Loungewear | 4.00% | |
Menswear & Underwear | Men's Special Clothing | 4.00% | |
Menswear & Underwear | Men's Suits & Overalls | 4.00% | |
Menswear & Underwear | Men's Tops | 4.00% | |
Menswear & Underwear | Men's Underwear | 4.00% | |
Muslim Fashion | Hijabs | 4.00% | |
Muslim Fashion | Islamic Accessories | 4.00% | |
Muslim Fashion | Islamic Sportswear | 4.00% | |
Muslim Fashion | Kids' Islamic Clothing | 4.00% | |
Muslim Fashion | Men's Islamic Clothing | 4.00% | |
Muslim Fashion | Outerwear | 4.00% | |
Muslim Fashion | Prayer Attire & Equipment | 4.00% | |
Muslim Fashion | Umroh Equipment | 4.00% | |
Muslim Fashion | Women's Islamic Clothing | 4.00% | |
Shoes | Men's Shoes | 4.00% | |
Shoes | Shoe Accessories | 4.00% | |
Shoes | Women's Shoes | 4.00% | |
Sports & Outdoor | Swimwear, Surfwear & Wetsuits | 4.00% | |
Womenswear & Underwear | Women's Bottoms | 4.00% | |
Womenswear & Underwear | Women's Dresses | 4.00% | |
Womenswear & Underwear | Women's Sleepwear & Loungewear | 4.00% | |
Womenswear & Underwear | Women's Special Clothing | 4.00% | |
Womenswear & Underwear | Women's Suits & Overalls | 4.00% | |
Womenswear & Underwear | Women's Tops | 4.00% | |
Womenswear & Underwear | Women's Underwear | 4.00% | |
FMCG | Baby & Maternity | Baby Care & Health | 3.50% |
Baby & Maternity | Baby Clothing & Shoes | 4.00% | |
Baby & Maternity | Baby Fashion Accessories | 4.00% | |
Baby & Maternity | Baby Furniture | 4.00% | |
Baby & Maternity | Baby Safety | 4.00% | |
Baby & Maternity | Baby Toys | 4.00% | |
Baby & Maternity | Baby Travel Essentials | 4.00% | |
Baby & Maternity | Formula Milk & Baby Food | 3.00% | |
Baby & Maternity | Maternity Supplies | 4.00% | |
Baby & Maternity | Nursing & Feeding | 3.00% | |
Beauty & Personal Care | Bath & Body Care | 3.50% | |
Beauty & Personal Care | Eye & Ear Care | 3.00% | |
Beauty & Personal Care | Feminine Care | 3.00% | |
Beauty & Personal Care | Hair Care & Styling | 3.50% | |
Beauty & Personal Care | Hand, Foot & Nail Care | 4.00% | |
Beauty & Personal Care | Makeup & Perfume | 4.00% | |
Beauty & Personal Care | Men's Care | 4.00% | |
Beauty & Personal Care | Nasal & Oral Care | 3.00% | |
Beauty & Personal Care | Personal Care Appliances | 3.00% | |
Beauty & Personal Care | Skincare | 3.50% | |
Beauty & Personal Care | Special Personal Care | 3.00% | |
Food & Beverages | Baking | 0.00% | |
Food & Beverages | Drinks | 3.50% | |
Food & Beverages | Fresh & Frozen Food | 0.00% | |
Food & Beverages | Instant Food | 3.50% | |
Food & Beverages | Milk & Dairy | 3.50% | |
Food & Beverages | Snacks | 3.50% | |
Food & Beverages | Staples & Cooking Essentials | 0.00% | |
Health | Alternative Medications & Treatments | 3.50% | |
Health | Food Supplement | 3.50% | |
Health | Medical Supplies | 3.50% | |
Health | OTC Medications & Treatments | 3.50% | |
Home Supplies | Home Care Supplies | 4.00% | |
Kids' Fashion | Boys' Clothes | 4.00% | |
Kids' Fashion | Boys' Footwear | 4.00% | |
Kids' Fashion | Girls' Clothes | 4.00% | |
Kids' Fashion | Girls' Footwear | 4.00% | |
Kids' Fashion | Kids' Fashion Accessories | 4.00% | |
Pet Supplies | Bird Supplies | 3.50% | |
Pet Supplies | Dog & Cat Accessories | 3.50% | |
Pet Supplies | Dog & Cat Clothing | 3.50% | |
Pet Supplies | Dog & Cat Food | 3.50% | |
Pet Supplies | Dog & Cat Furniture | 3.50% | |
Pet Supplies | Dog & Cat Grooming | 3.50% | |
Pet Supplies | Dog & Cat Healthcare | 3.50% | |
Pet Supplies | Dog & Cat Litter | 3.50% | |
Pet Supplies | Farm Animal & Poultry Supplies | 3.50% | |
Pet Supplies | Fish & Aquatic Supplies | 3.50% | |
Pet Supplies | Reptile & Amphibian Supplies | 3.50% | |
Pet Supplies | Small Animal Supplies | 3.50% | |
Toys & Hobbies | Classic & Novelty Toys | 4.00% | |
Toys & Hobbies | DIY | 4.00% | |
Toys & Hobbies | Dolls & Stuffed Toys | 4.00% | |
Toys & Hobbies | Educational Toys | 4.00% | |
Toys & Hobbies | Electric & Remote Control Toys | 4.00% | |
Toys & Hobbies | Games & Puzzles | 4.00% | |
Toys & Hobbies | Sports & Outdoor Play | 4.00% | |
Home & Living | Automotive & Motorcycle | Car Electronics | 3.50% |
Automotive & Motorcycle | Car Exterior Accessories | 3.50% | |
Automotive & Motorcycle | Car Interior Accessories | 3.50% | |
Automotive & Motorcycle | Car Lights | 3.50% | |
Automotive & Motorcycle | Car Repair Tools | 3.50% | |
Automotive & Motorcycle | Car Washing & Maintenance | 3.50% | |
Automotive & Motorcycle | Motorcycle Accessories | 3.50% | |
Automotive & Motorcycle | Motorcycle Parts | 3.50% | |
Baby & Maternity | Baby Care & Health | 3.50% | |
Baby & Maternity | Baby Clothing & Shoes | 4.00% | |
Baby & Maternity | Baby Fashion Accessories | 4.00% | |
Baby & Maternity | Baby Furniture | 4.00% | |
Baby & Maternity | Baby Safety | 4.00% | |
Baby & Maternity | Baby Toys | 4.00% | |
Baby & Maternity | Baby Travel Essentials | 4.00% | |
Baby & Maternity | Maternity Supplies | 4.00% | |
Baby & Maternity | Nursing & Feeding | 3.00% | |
Collections | Entertainment | 4.00% | |
Collections | Trading Cards & Accessories | 4.00% | |
Computers & Office Equipment | Office Equipment | 3.00% | |
Computers & Office Equipment | Office Stationery & Supplies | 3.00% | |
Furniture | Children's Furniture | 4.00% | |
Furniture | Commercial Furniture | 4.00% | |
Furniture | Furniture Parts | 4.00% | |
Furniture | Indoor Furniture | 4.00% | |
Furniture | Outdoor Furniture | 4.00% | |
Home Improvement | Bathroom Fixtures | 4.00% | |
Home Improvement | Building Supplies | 3.50% | |
Home Improvement | Electrical Equipment & Supplies | 3.50% | |
Home Improvement | Garden Supplies | 4.00% | |
Home Improvement | Kitchen Fixtures | 4.00% | |
Home Improvement | Lights & Lighting | 4.00% | |
Home Improvement | Security & Safety | 3.00% | |
Home Improvement | Smart Home Systems | 3.00% | |
Home Improvement | Solar & Wind Power | 3.50% | |
Home Supplies | Bathroom Supplies | 4.00% | |
Home Supplies | Festive & Party Supplies | 4.00% | |
Home Supplies | Home Care Supplies | 4.00% | |
Home Supplies | Home Decor | 4.00% | |
Home Supplies | Home Organizers | 4.00% | |
Home Supplies | Laundry Tools & Accessories | 4.00% | |
Home Supplies | Miscellaneous Home | 4.00% | |
Kids' Fashion | Boys' Clothes | 4.00% | |
Kids' Fashion | Boys' Footwear | 4.00% | |
Kids' Fashion | Girls' Clothes | 4.00% | |
Kids' Fashion | Girls' Footwear | 4.00% | |
Kids' Fashion | Kids' Fashion Accessories | 4.00% | |
Kitchenware | Bakeware | 4.00% | |
Kitchenware | Bar & Wine Utensils | 4.00% | |
Kitchenware | Barbecue | 4.00% | |
Kitchenware | Cookware | 4.00% | |
Kitchenware | Cutlery & Tableware | 4.00% | |
Kitchenware | Drinkware | 4.00% | |
Kitchenware | Kitchen Knives | 4.00% | |
Kitchenware | Kitchen Utensils & Gadgets | 4.00% | |
Kitchenware | Tea & Coffeeware | 4.00% | |
Pet Supplies | Bird Supplies | 3.50% | |
Pet Supplies | Dog & Cat Accessories | 3.50% | |
Pet Supplies | Dog & Cat Clothing | 3.50% | |
Pet Supplies | Dog & Cat Food | 3.50% | |
Pet Supplies | Dog & Cat Furniture | 3.50% | |
Pet Supplies | Dog & Cat Grooming | 3.50% | |
Pet Supplies | Dog & Cat Healthcare | 3.50% | |
Pet Supplies | Dog & Cat Litter | 3.50% | |
Pet Supplies | Farm Animal & Poultry Supplies | 3.50% | |
Pet Supplies | Fish & Aquatic Supplies | 3.50% | |
Pet Supplies | Reptile & Amphibian Supplies | 3.50% | |
Pet Supplies | Small Animal Supplies | 3.50% | |
Textiles & Soft Furnishings | Bedding | 4.00% | |
Textiles & Soft Furnishings | Fabrics & Sewing Supplies | 4.00% | |
Textiles & Soft Furnishings | Household Textiles | 4.00% | |
Tools & Hardware | Garden Tools | 4.00% | |
Tools & Hardware | Hand Tools | 4.00% | |
Tools & Hardware | Hardware | 4.00% | |
Tools & Hardware | Measuring Tools | 4.00% | |
Tools & Hardware | Power Tools | 4.00% | |
Tools & Hardware | Pumps & Plumbing | 4.00% | |
Tools & Hardware | Soldering Equipment | 4.00% | |
Tools & Hardware | Tool Organizers | 4.00% | |
Toys & Hobbies | Classic & Novelty Toys | 4.00% | |
Toys & Hobbies | DIY | 4.00% | |
Toys & Hobbies | Dolls & Stuffed Toys | 4.00% | |
Toys & Hobbies | Educational Toys | 4.00% | |
Toys & Hobbies | Electric & Remote Control Toys | 4.00% | |
Toys & Hobbies | Games & Puzzles | 4.00% | |
Toys & Hobbies | Musical Instruments & Accessories | 3.50% | |
Toys & Hobbies | Sports & Outdoor Play | 4.00% | |
Jewelry | Jewellery Accessories & Derivatives | Artificial Gemstones | 4.00% |
Jewellery Accessories & Derivatives | Gold | 4.00% | |
Jewellery Accessories & Derivatives | Jade | 4.00% | |
Jewellery Accessories & Derivatives | Natural Crystal | 4.00% | |
Jewellery Accessories & Derivatives | Non-natural Crystal | 4.00% | |
Jewellery Accessories & Derivatives | Pearl | 4.00% | |
Jewellery Accessories & Derivatives | Semiprecious Stones | 4.00% | |
Jewellery Accessories & Derivatives | Silver | 4.00% | |
Lifestyle | Automotive & Motorcycle | Auto Replacement Parts | 3.50% |
Automotive & Motorcycle | Car Electronics | 3.50% | |
Automotive & Motorcycle | Car Exterior Accessories | 3.50% | |
Automotive & Motorcycle | Car Interior Accessories | 3.50% | |
Automotive & Motorcycle | Car Lights | 3.50% | |
Automotive & Motorcycle | Car Repair Tools | 3.50% | |
Automotive & Motorcycle | Car Washing & Maintenance | 3.50% | |
Automotive & Motorcycle | Motorcycle Accessories | 3.50% | |
Automotive & Motorcycle | Motorcycle Parts | 3.50% | |
Automotive & Motorcycle | Quads, Motorhomes & Boats | 3.50% | |
Beauty & Personal Care | Personal Care Appliances | 3.00% | |
Books, Magazines & Audio | Children's & Infants' Books | 3.50% | |
Books, Magazines & Audio | Economics & Management | 3.50% | |
Books, Magazines & Audio | Education & Schooling | 3.50% | |
Books, Magazines & Audio | Humanities & Social Sciences | 3.50% | |
Books, Magazines & Audio | Lifestyle & Hobbies | 3.50% | |
Books, Magazines & Audio | Literature & Art | 3.50% | |
Books, Magazines & Audio | Science & Technology | 3.50% | |
Collections | Entertainment | 4.00% | |
Collections | Sports Collectibles | 4.00% | |
Collections | Trading Cards & Accessories | 4.00% | |
Computers & Office Equipment | Office Stationery & Supplies | 3.00% | |
Furniture | Children's Furniture | 4.00% | |
Furniture | Commercial Furniture | 4.00% | |
Furniture | Furniture Parts | 4.00% | |
Furniture | Indoor Furniture | 4.00% | |
Furniture | Outdoor Furniture | 4.00% | |
Home Improvement | Bathroom Fixtures | 4.00% | |
Home Improvement | Building Supplies | 3.50% | |
Home Improvement | Electrical Equipment & Supplies | 3.50% | |
Home Improvement | Garden Supplies | 4.00% | |
Home Improvement | Kitchen Fixtures | 4.00% | |
Home Improvement | Lights & Lighting | 4.00% | |
Home Improvement | Security & Safety | 3.00% | |
Home Improvement | Smart Home Systems | 3.00% | |
Home Improvement | Solar & Wind Power | 3.50% | |
Home Supplies | Bathroom Supplies | 4.00% | |
Home Supplies | Festive & Party Supplies | 4.00% | |
Home Supplies | Home Care Supplies | 4.00% | |
Home Supplies | Home Decor | 4.00% | |
Home Supplies | Home Organizers | 4.00% | |
Home Supplies | Laundry Tools & Accessories | 4.00% | |
Home Supplies | Miscellaneous Home | 4.00% | |
Kitchenware | Bakeware | 4.00% | |
Kitchenware | Bar & Wine Utensils | 4.00% | |
Kitchenware | Barbecue | 4.00% | |
Kitchenware | Cookware | 4.00% | |
Kitchenware | Cutlery & Tableware | 4.00% | |
Kitchenware | Drinkware | 4.00% | |
Kitchenware | Kitchen Knives | 4.00% | |
Kitchenware | Kitchen Utensils & Gadgets | 4.00% | |
Kitchenware | Tea & Coffeeware | 4.00% | |
Sports & Outdoor | Ball Sports Equipment | 4.00% | |
Sports & Outdoor | Camping & Hiking Equipment | 4.00% | |
Sports & Outdoor | Fan Shop | 4.00% | |
Sports & Outdoor | Fitness Equipment | 4.00% | |
Sports & Outdoor | Leisure & Outdoor Recreation Equipment | 4.00% | |
Sports & Outdoor | Sport & Outdoor Clothing | 4.00% | |
Sports & Outdoor | Sports & Outdoor Accessories | 4.00% | |
Sports & Outdoor | Sports Footwear | 4.00% | |
Sports & Outdoor | Swimwear, Surfwear & Wetsuits | 4.00% | |
Sports & Outdoor | Water Sports Equipment | 4.00% | |
Textiles & Soft Furnishings | Bedding | 4.00% | |
Textiles & Soft Furnishings | Fabrics & Sewing Supplies | 4.00% | |
Textiles & Soft Furnishings | Household Textiles | 4.00% | |
Tools & Hardware | Garden Tools | 4.00% | |
Tools & Hardware | Hand Tools | 4.00% | |
Tools & Hardware | Hardware | 4.00% | |
Tools & Hardware | Measuring Tools | 4.00% | |
Tools & Hardware | Power Tools | 4.00% | |
Tools & Hardware | Pumps & Plumbing | 4.00% | |
Tools & Hardware | Soldering Equipment | 4.00% | |
Tools & Hardware | Tool Organizers | 4.00% | |
Toys & Hobbies | Musical Instruments & Accessories | 3.50% | |
Sports & Outdoors | Collections | Sports Collectibles | 4.00% |
Sports & Outdoor | Ball Sports Equipment | 4.00% | |
Sports & Outdoor | Camping & Hiking Equipment | 4.00% | |
Sports & Outdoor | Fan Shop | 4.00% | |
Sports & Outdoor | Fitness Equipment | 4.00% | |
Sports & Outdoor | Leisure & Outdoor Recreation Equipment | 4.00% | |
Sports & Outdoor | Sport & Outdoor Clothing | 4.00% | |
Sports & Outdoor | Sports & Outdoor Accessories | 4.00% | |
Sports & Outdoor | Sports Footwear | 4.00% | |
Sports & Outdoor | Swimwear, Surfwear & Wetsuits | 4.00% | |
Sports & Outdoor | Water Sports Equipment | 4.00% |
如何按产品细分类目计算您的市场佣金
示例 1：仅订购一种类目的产品。
买家购买一把吉他。
原价：MYR 1000
卖家折扣：MYR 100
折扣后小计：MYR 900
吉他的子类别是家居与生活 -> 玩具和爱好 -> 乐器及配件； 因此，适用的市场佣金率为 3.5%（不包括 VAT）。
市场佣金计算如下：
原价 | MYR 1000 |
卖家折扣 | MYR 100 |
折扣后小计 | MYR 900 |
佣金率 | 3.5% |
SST税 | 10% |
后佣金率 | 3.85% |
市场佣金费= 折扣后小计 x SST 后佣金率 | MYR 34.65 |
FAQ
谁将被收取佣金费用？
马来西亚 TikTok Shop 平台上的所有 TikTok Shop 卖家。
什么是“有效订单”？
有效订单是指已经成功交付给买家并被买家接受的已付款订单。 取消或全额退回或退款的订单不被视为有效订单。
如何收取佣金？
市场佣金费用将直接从订单结算中扣除。
市场佣金是否已含税？
上述表中的市场佣金费率不包括 SST税。
每笔订单扣除的市场佣金包含SST税。
市场佣金是否有豁免？
是的。 有两项豁免。
新入驻TikTok Shop 马来西亚的店铺在入驻起 90 天内免收市场佣金。
对于客户通过商城成功购买的产品，卖家将享受 0% 的市场佣金豁免。 政策详情如下：
适用卖家：所有卖家。
适用场景：如果客户通过 TikTok 应用内的商城成功购买产品，则该订单的相应产品将被视为可免除市场佣金的产品。 根据购物中心 0% 豁免政策，该产品将获得 0% 市场佣金豁免。
本政策生效日期：2023年8月11日10:00起至另行通知
只有来自这 2 个入口点（标有方形红色框）的产品才会被视为商城入口点：
我在哪里可以查看有效订单所收取的佣金金额详情？
您可以在TikTok Shop 卖家中心->资产->订单结算账单->查看详情中看到。
注意：屏幕截图仅供参考。 实际界面显示和费率可能有所不同。
退款流程是什么样的？
如果整个订单被退回，则全额佣金将退还给卖家。 如果部分订单被退款，则退款商品所收取的佣金将退还给卖家。
由于这是一项应收费用，是否会收到一张发票，发票是否会写 TikTok Shop 当月收取的全部市场佣金金额？
是的，您将在下个月收到上个月计费周期的发票。 您可以前往财务->发票中心->平台服务费下载发票。
注：佣金费用目前列在平台服务费发票下。
注意：屏幕截图仅供参考。 实际界面显示和费率可能有所不同。
如果 TikTok Shop 上有一个新类目，而我的产品恰好属于该类目，那么市场佣金费率是多少？
我们将在新类目推出之前指定特定的市场佣金费率。 但是，如果尚未为新类目指定具体费率，则默认情况下，市场佣金费率为 2.0%。
如果我不确定我的产品的市场佣金费率是多少，会发生什么？
您可以在 TikTok Shop 卖家中心 -> 帮助中心联系我们的支持团队。
或者您也可以在“票证日志”中提交查询票证，或者请随时通过“在线支持”联系我们的支持代表
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